COURSE_PROJECT_Marketing_Plan_Outline_20221.docx

    BUSN319 MARKETING PLAN OUTLINE

    Cover Page

    Marketing Plan for organization/company name:

    Proposed by:

    Submitted to:

    Date:

    Suggested number of pages

    Executive Summary0.5

    Introduction0.5

    Company Description0.5

    Strategic Focus and Plan1.0

    · Company Mission/Vision Statements

    · Goals

    · Core Competency and Sustainable Competitive Advantage

    Situation Analysis1.0

    SWOT Analysis

    Internal Strengths and Weaknesses: Management, Offerings, Marketing, Personnel, Finance, Manufacturing, and Research and Development (R & D)

    External Opportunities and Threats: Consumer/Social, Economic, Technological, Competitive, and Legal/Regulatory

    Market-Product Focus2.0

    a.Marketing and Product Objectives

    b.Target Markets

    c.Points of Difference

    d.Positioning

    Marketing Program3.0

    a.Product Strategy

    b.Price Strategy

    c.Promotion Strategy

    d.Place (Distribution) Strategy

    Implementation Plan0.5

    Tracking, Evaluation and Control0.5

    Conclusion0.5

    References

    48

    MP-1: Marketing Plan Outline

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