select an organization, or a segment of an organization, and interview key employees for the purpose of gathering

information concerning the organization?s critical success factors.
inform those interviewed for this project that any proprietary information included in this project will be kept
confidential.

develop a SWOT analysis to clarify and aid in the identification of the organization’s / segment’s CSFs.

prepare and submit the following:

1. Brief description of the organization/segment?

2. SWOT analysis in chart form?Four categories – Strengths, Weaknesses, Opportunities, Threats

3. Balanced Scorecard in chart form. Clearly and concisely list CSFs in each of the four categories identified in
the text. For each CSF indicate in a separate column explain how the measurement of the CSF will transpire.

4. A discussion of the CSFs chosen for the organization/segment?why were these particular factors selected? Why
are they important in accessing the success of the company?

5. An evaluation of the organization/segment to determine if it is achieving each of the CSFs. Analyze each CSF
and use data from the measures indicated in the balanced scorecard as support for the conclusions. (2 pages)
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