• The above link is for all 50 state’s and US Territory. Pick a state or territory to review. Enter into the web site and find the “Travel Guide”. Every state will have one that you can request via mail or you can likely download the “Guide” or open one on the web page.

• Content Analysis of a State Travel Guide.

• The paper must include: (1) a description of the facts associated with the selected state, (2) listing and description of salient images that are portrayed on the cover of the primary guide, and (3) an overall evaluation of the quality and utility of the promotional materials.
• Description of facts:

• Identify the state, identify the agency within the state responsible for the Web Site or publishing the materials (e.g., the Division of Travel of Tourism, Office of State Tourism, etc.). Provide a listing of the url for the web site (whether it is a *.com or *.gov). Does the Travel Guide include a “Welcome Letter from the Governor”? List the title of the primary travel guide (e.g., New Jersey Travel Guide, Michigan Travel Ideas, Arizona Traveler, etc.)?

• Salient Features.

• Next, the paper must include a listing and a two or three sentence description of a minimum of five salient features, or “images,” portrayed on the cover of the primary travel guide (i.e., what is the state office of travel promotion trying to make prospective tourists think about the state?). Think about how the cover of the guide relates to motivation, perception, image, and “quality or customer satisfaction”. Feel free to insert jpg of the “Travel Guide”.

• Evaluation of Materials.

• The paper must conclude with a three or four page evaluation of the promotional materials. The evaluation should answer the following types of questions (be sure to incorporate examples drawn from the material and to fully explain your reasoning, rational and/or motivation); Are parts, or all of the materials useful in making travel decisions? Is something missing, do you lack any information necessary to make a travel decision? Did the state travel materials motivate you to take an action regarding a visit to your selected state? What actions were motivated by the promotional materials? (e.g., visiting the state, seeking more information, planning a vacation)etc.). What is your overall evaluation of promotional materials?