Write a 5,600- to 6,300-word paper in which you apply consumer behavior principles to marketing strategies based on the product or service that your Learning Team selected for your Segmentation, Targeting, and Positioning Paper.
Integrate your previous Learning Team assignments into this paper, while incorporating the following additional information:
- Explain the roles of learning and memory theories in developing marketing strategies.
- Recommend product, pricing, promotional, and place and distribution strategies to successfully reposition the product based upon, or supported by, consumer behavior concepts and theories.
- Analyze the elements of the consumer decision-making process pertinent to your product, and determine the level of involvement of your consumer.
- Analyze the post-purchase process of your target consumer.
- Develop criteria and a timetable for measuring the success of the repositioning strategy.
- Cite the assigned reading and at least three outside references in your paper.
Create a 15- to 20-slide Microsoft® PowerPoint® presentation illustrating your Repositioning Paper
Format your paper and presentation consistent with APA guidelines.
Per University Policy: Wikipedia is not a credible source for this assignment. If the Internet is used the site must fit the criterion of a credible site. Remember you are analyzing and sharing a critical analysis; not a product promotional piece.
