Company Research Assignment (15 pts)
Directions: Select one company to research. One company must be participating in an on campus Career Fair.
To make this assignment a productive one for you, you are encouraged to select only publicly held companies.
Format: Typed, using a sans serif font such as Arial or Tahoma. Font size 10-11. Write your report, in your own words, do not cut and paste. Include appropriate citations. (2 points)
Upper left hand corner: CSR 200: Professional Development
Date: Company Research Assignment
Your Name
Use proper MLA citation format for all resources used including website. See OWL link for APA guidelines https://owl.english.purdue.edu/owl/resource/747/01/
Outline: Include the following information for each, using the outline format provided. Include the headings and subheadings followed by your responses:
Use of company website
- Company name. List the company name and write a brief statement of why you selected this company. (1 pt)
- Company Research: (3.5 pts.)
- Company website url:
- Company overview: List 6 facts you learned about this company.
Include:
- Company CEO
- Location of corporate headquarters
- Private/publicly traded? (List which stock exchange and symbol(how it is listed)
- Product and/or services offered (list 2-3)
- Types social media outlets used.
- Current business activity
- Career Opportunities
- What information did you find here regarding careers?
- Was it easy to find?
- Of the positions available, which are of interest to you? List.
- How do you apply? What materials must you complete/submit?
- Identify 3-4 key skills and/or qualifications that are needed for the position. (note: If this company will be on campus for interviews or a career fair, you may find position information listed on MyCCO).
**Include citations as not all of this information will be on the same webpage within the website.
- Mission Statement/Company Values (2.5 pts)
- Find a mission statement for your company and provide the statement along with the source used to locate these statements. Use quotations if you directly copy word for word. Include citations.
- How does this relate to your own values and goals?
- SWOT: Locate information about the company’s strengths, weaknesses, opportunities, and threats (SWOT). Provide a summary of these four items. List the source(s) used to locate this information. (2.5 pts) . Include citations.
- Strengths:
- Weaknesses:
- Opportunities:
- Threats:
- Competitors Identify 2-3 competitors. (1 pt) Include citations.
A.
B.
- Questions: Based on your research, prepare two (2) questions you would ask the company. (1 pt)
A.
B.
- Third Party Job Search sites: Websites such as Glassdoor, Indeed, Careerbliss provide both job postings and company reviews.
Find a site that provides reviews about the company you are researching. Read through them and write a short paragraph of your reaction to what you have read.
NOTE: Should you not find a review about the company you are researching, select a job posting that is of interest to you and state why the interest. (2 pts) Include citations.
- Company Review/comments OR Job Posting/comments
Approved Reference List: Only resources listed below can be used. Choose 3 different resources and/or databases from the list below. The company website can only be used as a fourth (4th) resource. These are all found on Career Wiki http://career.lib.purdue.edu/index.php
- Any from the list found here: http://career.lib.purdue.edu/Employer_Research.php
- Occupational Outlook Handbook
- O*Net Online
- Riley Guide
- Glassdoor
- Career Beam