New Balance case study

Case Study #1: New Balance
Review the New Balance case study in the Resources folder.
This case study focuses on New Balance, a privately held company and the fourth largest athletic footwear
manufacturer in the world. New Balance has a strong social res
ponsibility culture and mission. The overall
goal of the case is to use the provided information from this comprehensive company assessment to identify
a few key areas where New Balance can focus on and demonstrate industry leadership while also supporting
the bottom line.
In this case study analysis, you are to address the following, utilizing the headings below in the body of the
paper. You must cite all facts from the case study itself. In addition to citing from the case study, you must
also cite
a
t least two other resources. Suggested assignment length (not including cover page and reference
page):

Introduction
•
Provide a synopsis of the company and the case.
Strengths and Weaknesses
•
Identify key strengths and weaknesses in each of the following categories:

­ Overall Governance

­ Products and Services

­ Operations

­ Community Support
Analysis
•
Analyze the strengths and weaknesses identified; select two to three areas for New Balance to focus
on and develop a CSR strategy that is integrated with the
business strategy.
Implementing CSR
•
List the key steps for implementing an integrated CSR strategy. Who should be involved? What should
the communication plan consist of? What resources are needed? What is the timeline? What are the
measures of success? W
hat are other important items to include?
Conclusion
•
Summarize in 2–3 paragraphs the most important elements addressed in this analysis.
References