Advertising/Communications Strategies Assignment Sheet-writing services

Assignment 6: The Pitch

Due Date: Tuesday, December 13, 2016

Grade Weight: 25% of total grade

Your group will formally present an advertising campaign for a client of your choice. This assignment also includes a completed creative brief as well as two completed campaign components (for example, a print ad and video script)
First

Now that the members of your group/agency have been assigned, it’s time to think about the brand of your agency. Are you tech-savvy? Cutting edge? Sophisticated? Exclusive? Funny? What is the name of your agency and how does that name reflect/support your brand?
Now, The Pitch

This is your opportunity to present your big idea to the class. This will be an oral presentation. However, you may include written materials (for example, a hand-out or a power point) to help make your case.
Approach this presentation like an event. Think about the details—the room itself, any materials you may want to hand out, will music or other sounds enhance the experience?

Be prepared to explain your big idea in an articulate, exciting way. That’s the pitch. I also expect that you and your group will be able to discuss the idea in detail and answer any questions and address any concerns.

Be prepared to give a 10- to 15-minute oral presentation/pitch.

Each group must actively participate.

Although each group member must participate, consider individual strengths and weaknesses when assigning specific tasks.

Be BOLD. Be CREATIVE. Surprise us. In other words, don’t take the ordinary, expected approach

Remember: your bold, creative campaign still has to make sense for the company/organization.

Be prepared to answer questions.

The Creative Brief (use the template on Blackboard)

Determine the brand— Identify your client’s brand. Discuss how you reached your conclusions (be specific, cite references/research).

the adjectives that describe your client’s core values.

Analyze the product and the competition

-more-

Determine the primary and secondary target audiences. Be specific.

2

What motivators will you tap into?

Identify the mediums you believe will be most effective in reaching the various audiences. Discuss how and why you reached your conclusions.

State the goal of your campaign. (For example, is it to sales? Introduce a new product?

Campaign Components (remember your presentation will feature just two)

A print ad.

Outdoor.

A :60 radio script or a :30 TV script complete or a YouTube video script with visual and audio directions. (You do not need to produce the spot.)

A minimum of two social/digital medium platforms. And then please include a minimum of three samples per platform (for example, three tweets, three Facebook posts or ads, three Pintrest posts, three Instagram photos).

Provide a written summary for any guerilla tactics (for example, handouts, graffiti or chalk ads).