Commercial

    Commercial

    Choose a product or service from these examples:

    • Fast food
    • Class of consumer product
    • Personal care
    • Automobile

    Research online to analyze how that product or service has been advertised.

    Prepare an 8-to 12-slide PowerPoint® presentation in which you investigate the role of advertising in a culture of consumerism. Be sure to discuss the following areas:

    • What are the key persuasive techniques used in advertising for your selected product or service? Illustrate with specific examples, explaining how each technique works.

    • Discuss whether any of the following critical issues that related or connected with you product or service:

    o Children and advertising
    o Advertising in schools
    o Health and advertising
    o Political advertising

    • Find one example of a commercial or advertisement of your product or service that strikes you as particularly creative and appealing. Consider some of the following questions:

    o What are the elements that are unusual?
    o What is the target group of the commercial?
    o How does the commercial appeal to consumers?
    o Why do you believe this commercial to be effective in brand name recognition?
    o Who determines ethical standards for advertising?
    o How are ethical standards met (or pushed to their limits)?

    • Summarize the ways in which advertising has affected American culture.
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