Assignment 2: Case Study
Read the following case study:
The Chang family is an Asian-American family who lives in a small U.S. city. The family consists of Mrs. Chang Mr. Chang and two childrena boy and a girlboth who are in high school and both plan to attend college. Mrs. Chang is a marketing manager at the local savings bank. Her parents live in a retirement community 1500 miles away and she has no other relatives. Her husband has only one family memberhis fatherwho is in a nursing home a few blocks away and is in the final stages of Alzheimer’s disease. Mr. Chang is an MBA and certified CPA who works as an independent accountant from his home office. The family is moderately wealthy and has few financial worries. Mrs. Chang reads fictional mysteries in her spare time and enjoys Hollywood gossip. Mr. Chang reads industry-related journals. Both children play sports love televisionespecially MTVlike music and are just beginning to date. Discuss the various reference groups impacting this family.
Your report should be 4 to 5 pages in length include at least three references and be in correct APA format.
Submit your assignment to theM4: Assignment 2 DropboxbyWeek 4 Day 7.