Case study report questions

Which theory is the best representative of Zara’s (Inditex’s) internationalization?
Please evaluate the competitive strategy of the three world leaders. Which of the three will be the future winner with regard to global retailing in the fashion world?
What are the advantages and disadvantages of Zara’s world?
How successful do you think Zara has in meeting the ‘risk of cannibalization’ as a consequence of the multi-brand strategy?
What are the advantages and disadvantages of going into a joint venture with Tata in India?

This is a case study where you will analyse important

issues in international marketing strategy.

3000 words

This report should be written for an academic audience, i.e., with appropriate academic references and including relevant theories.

analyse international markets and assess the risk elements,

including political, economic and socio-cultural factors.

evaluate and assess the international marketing strategy and

international marketing decisions and activities.

Determine the entry strategy for foreign markets

The report must be word-processed in font size 12 and double

line spaced

Table of ContentsThis should show

The full list of sections within the report

The page number on which each section begins

List of Illustrations

Table of figures: this is the list of all the figures presented in the body of the report.

Table of tables: this is the list of all the tables presented in the

body of your report.

Introduction

(This should show):

A brief summary of what you are going to discuss and how.

mainbody

You should conduct a thorough and critical analysis of your

relevant areas of discussion and support your discussion and what

you write with evidence. This means that you must support each

assertion, arguments or point you make with references to

relevant theories, models and concepts in the literature that

support your point. Also, where possible, you can support your

points by facts and figures, and real life examples.

Remember that you must cite all your sources in the text properly

(see example below). This is important to acknowledge other

writer’s work, to demonstrate the body of knowledge upon which

your research is based and to enable all those who read your work

to identify and locate your sources easily. If you do not

acknowledge the source of your material it will be considered an

appropriation (theft) of another’s intellectual property (see

guidelines on Plagiarism).

Examples of referencing in context:

Jobber (2001) defines the marketing concept as: “……..”.

There is evidence that (

Smith, 1990) that the statistical analysis is

sound.

It is estimated that around 73 million people are employed directly

by multinational companies worldwide (UN, 1996).

Appendices

This includes relevant information but may not be central to the

main body of the report or may interrupt of the flow of the

argument. This material does not count towards the word length.

Any information in the appendices must be cross referenced in the

main body of the text