Unit VII Case Study
Case Study on JetBlue Airlines ( 5 pages in length double spaced apa format)
Respond to the four writing prompts below. Your responses must include at least 3 academic/scholarly sources and at least 3 online sources.
1. Create a case study summary of the company you have chosen including a general overview of the company its external environment and a list of its current strategies and objectives.
2. If the company continues with its present strategies and objectives where will it be in five years?
3. If you were the CEO of the company what strategies would you recommend and why?
4. Describe the competitive strategies used by the companys main competitors. Which of these strategies are the most effective? How can your company combat these strategies?
Support your answers.
If you paraphrase quote or use ideas from any source you should cite your sources using APA guidelines. Your case study should be at least five pages in length excluding a cover page and references page. Turnitin will be used to check for originality so please cite all work correctly and do not paraphrase sources used to research this paper.