Assessment Type: Case Study Indicative Assessment Requirements for the Module;- Individual Assignment Global tourism has experienced tremendous growth over the last half century. In an effort to benefit from the much needed income from tourism, many tourist

Assessment Type: Case Study
Indicative Assessment Requirements for the Module;-
Individual Assignment
Global tourism has experienced tremendous growth over the last half century. In an effort to benefit from the much needed income from tourism, many tourism destinations have resulted to adopting differentiation strategies in order to achieve a unique position in a very competitive global market.
Select one tourism destination as your case study and critically analyse how destination branding strategies can help the chosen destination to achieve competitive advantage.
Propose 4 recommendations to the specific Destination Management Organisation (D.M.O.) on how such strategies can be enhanced.
Format
Present your case study in a report format. Please ensure that you acknowledge ALL your sources of data and appropriately Harvard reference them.