Case Study IKEAIn the United States IKEA is a popular home furnishing store for young families and students. In other countries IKEA furniture and accessories are viewed as staple items that supplement family heirloom furniture in the formal areas of the home. In either case the company has shown significant skill in marketing their brand and products. Use online sources or interviews with people who purchase at IKEA to answer the following questions.Explain what makes IKEA unique in an otherwise generic and unexciting world of furniture retailers?How does IKEA create a connection with their customers that encourages loyalty and repeat purchases? What has management done to provide their employees (internal value providers) with the tools they need to succeed?What does the IKEA brand mean to different groups of cultures and demographics? Is IKEA effectively optimizing their brand to specific groups?IKEA stores are noted for being more than a furniture store. How does this company use the space in their stores to create the feeling of a movement or special event?
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