CASE STUDY 7


    Read the CASE: XCEL ENERGY PAYS FOR EMPLOYEES WHO EXCEL at the end of Chapter 12. Answer the three questions at the end of the case in a 2 page paper. Follow the project guidelines below.

    Project Requirements:
    1.Complete a 2 page paper APA format, not including the title page and reference page
    2.Include at least two references from your reading assignments or other academic source to reinforce and support your own thoughts, ideas, and statements

    CASE: XCEL ENERGY PAYS FOR EMPLOYEES WHO EXCEL
    The management of Xcel Energy, an electricity and naturalgas
    utility based in Minneapolis and serving eight states,
    believes in linking rewards to performance. For example,
    an incentive plan called Xpress Ideas pays employees an
    immediate bonus for submitting beneficial suggestions.
    The company’s employees loved the idea; in one year
    alone, they submitted 6,133 suggestions, and most of
    them were implemented—and rewarded.
    The downside of this plan is that Xcel Energy hadn’t
    set up a system for measuring whether the rewards were
    worth the money—more than $427,000 for the 6,133
    ideas. So the company is trying to tie future rewards more
    closely to its strategy by focusing more on merit bonuses
    paid for a combination of individual, group, and corporate
    performance. The company’s strategy is to be a top
    utility by “continuously improving our operations to be
    the lowest cost, most reliable and most environmentally
    sound energy provider.”
    If Xcel can excel at its merit-pay program, it will be far
    ahead of the average company. Typically, corporations try
    to keep everyone satisfied by spreading a rather small pool
    of merit pay fairly evenly across all employees. Recently,
    the average share of the payroll budget devoted to merit
    pay was just 4 percent. With a budget that size, at many
    companies, a top performer might get a bonus that is just
    2 percentage points higher than that of an average worker.
    The average and poor workers might be happy, but the
    best people might actually be annoyed.
    One way Xcel is addressing this challenge is to channel
    more of the merit-pay budget to nonmanagement employees.
    Managers’ merit increases are limited to 2 percent,
    freeing more money for everyone else. Then it is urging
    managers to give bigger raises and bonuses to the best
    employees. Chief financial officer Ben Fowke says this
    arrangement is intended to “send a signal about how you
    can be rewarded if you’re a performer.”
    Xcel is also considering a long-term incentive plan for
    nonmanagement employees. Managers already can earn
    bonuses in the form of stock shares. The company may extend
    the stock plan to employees who are not managers.
    362 PART 4 Compensating Human Resources
    As Xcel develops these programs, it is keeping issues of
    fairness in mind. An unfair compensation arrangement
    will fail as an incentive for good performance. One outcome
    is that when rising health care costs forced Xcel to
    begin deducting more for health insurance from employees’
    paychecks, the company also cut some perks for its
    executives, including medical coverage without a deductible,
    free financial planning, and home security systems.
    Michael Connelly, Xcel’s vice president of human resources,
    explains the decision this way: “Employees understand
    that executives are going to be paid more, but
    they also respond well when they see a company being
    consistent in its actions.”
    SOURCE : Roy Harris, “Just Rewards,” CFO, February 2007, pp. 71–74; and
    Xcel Energy, “About Us,” Xcel Web site, www.xcelenergy.com , accessed
    February 25, 2008.
    Questions
    1. Based on the information given, do you agree with
    management’s conclusion that merit pay can support
    Xcel’s strategy better than paying for suggestions?
    Why or why not?
    2. How might Xcel continue to encourage suggestions
    as it aligns incentive pay more closely with its strategy?
    How do you think employees might react to
    these changes?
    3. Imagine that Xcel has asked you to be a consultant
    advising on how to improve its merit pay system.
    Make three suggestions for ensuring that merit pay at
    Xcel is effective as an incentive.





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