Case analysis
You are required to write a real-world critical appraisal of an innovation project undertaken by one ofthe industry or government
organisations in the commercialisation process. You will need to provide a synthesis ofthe different elements involved in the innovation

and commercialisation process concerning the R&D stage, business/product development, funding regimes and Intellectual property strategies
You also need critically to analyse the strategies employed and provide strategic recommendations and alternative options that are linked to
your analysis.

For example, you may choose to write a report to document the developmental elements ofa new product development or an

innovation project in a technology firm (e.g. biotechnology firm) and evaluate firm’s commercialisation strategies. Forthe new product
development/innovation project you may emphasis critical issues such as discovery and R&D, business development, financial 8. IP issues,
manufacturing, marketing and business strategy, as the firm moves through the new product development stages.

Please , choose a small

famous company to develop its product and l preferto be in biotechnology firm.

‘Please ,followthe Criteria marking sheet for a high

degree 6 or7 of7 and write all what are required in the assignment. I must have high mark in this assignment to pass this subject , sol

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