The assignment is to answer the below questions.
1) Answer from browsing this in general;

What types of organisations use PR?
What are their objectives (in general terms)?
What sectors use PR in the most – and why do you think this is?
What sectors/ industries don’t seem to use PR – why not?

2) Using some case studies from Taylor Herring (please read on who they are first) https://www.taylorherring.com/case-studies/ identify a particular campaign and

answer the following:
Did the campaign just involve PR or include other areas of the communication mix?
Who were their target audience (we talk about this as the ‘publics’ ?
Do you think it was an innovate/ creative campaign? Why – which bits were innovative?
Could any other aspect of the communications mix achieved the same success?
3) Using the following article write a summary paragraph identifying what the author was trying to convey (please complete this for homework. NO bullet points and

no more than 50 words)
https://www.managementtoday.co.uk/news/1164615/spin-masters-pr-taking-world/?DC