Buyer behaviour analysis ( Sports clothing product)

Subject:

Marketing

Module Assessment
Coursework 1: Individual Assignment
following:

• Sports clothing (eg: Trainers, football shirts, tennis/Olympics gear) Please give a specific example products

**Critically evaluate how consumer motivation, perceptions, learning and attitude formation could influence purchasing (including emotional drivers) of Sports clothing product. In addition to taking a broad view you will need to refine your analysis to consider a specific example.
Word limit 3000 words (this does not include reference list and appendices – no more than four pages).
Structure
• Table of contents
• Abstract (1 or 2 paragraphs)
• Introduction
• Background
• Main body
o How consumer motivation could influence purchasing of Sports clothing ? (Including emotional drivers)
• Apply Hierarchy theory
-Psychological needs
-Safety needs
-Social needs
-Ego needs
-Self-actualisation
o How perceptions could influence purchasing of Sports clothing? (Including emotional drivers)
o How learning could influence purchasing of Sports clothing? (Including emotional drivers)
o How attitude formation could influence purchasing of Sports clothing? (Including emotional drivers)
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