Business Writing
Your company, Vortex Enterprises, has just had an enormously successful two-year sales period. CEO Ken Richards has asked you, as a marketing manager, to arrange a fabulous conference/retreat. ?This will be a giant thank-you gift for all of our 75 of our engineers, product managers, and sales managers,? he says. Warming up to the idea, he says, ?I want the company to host a four-day combination sales conference/vacation/retreat at some spectacular location. Let?s begin by inquiring at Paris Las Vegas. I hear it?s awesome!? You check its Web site and find some general information. However, you decide to write a letter so that you can have a permanent formal record of all the resorts you investigate. You estimate that your company will require about 75 room-preferably with a view of the Strip. You want to know room rates, conference facilities, and entertainment possibilities for families. The CEO gave you two possible times: March 26-29 and April 14-17. You know that these are off-peak times, and you wonder whether you can get a good room rate. What entertainment will be showing at Paris Las Vegas during these times? One evening the CEO will want to host a banquet for about 140 people. Oh yes, he wants a report from you next week.
Answer the following questions
1.What type of letter will the case be? Explain your answer.
2.How would you write the opening sentence?
3.What points must be contained in the body? List your points from most important to least important.
4.List two points that should not be in the letter.
5.How would you write the closing sentence?
6.Write the appropriate letter to Paris Las Vegas
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