Business Plan
Order Description
You remember me ? i just want you do again, please!i want to pass.
Refer to the Business Plan Writing Timeline and start working with your group on the sections under Week 1, namely:

Company Description
Product or Service
Location and Infrastructure
First and foremost the task is to
develop a business idea for a new, small fictional business within the
hospitality or tourism industry (e.g small hotel/hostel, restaurant, bar,
wedding agency……).

The idea is that you develop and evaluate a new business idea. After scanning
the macro environment you will then conduct some market research and a
competitor analysis. You assess demand levels.

From here you develop your product/service, formulate a strategy and marketing
concept. You will assess location criteria and infrastructure requirements and
decide on the legal form of your business. You design your organisational
structure and define your personnel requirements. You will analyse risks and
develop contingency plans accordingly.

Your financial planning will include looking at start-up costs and your budget,
break-even analysis, cash flow, sales forecast and opening balance sheet. Here
the focus will be less on the figures itself than you demonstrating your
understanding of the different financial frameworks in general.

Part of the task is also to not only conduct secondary research but primary
research (surveys, observation, interviews).

Theory also needs to be applied in more depth and backed up with evidence which
is to be referenced accordingly.

Your course work presented me with a business plan of an existing business,
UPS, outside of the hospitality / tourism sector and no primary research was
conducted. The application of theory was rather generic and required much
elaboration. References were mostly missing. Most sections required much
elaboration.