Business Plan

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    Business Plan

    Order Description

    The business is a new coffee in Melbourne the staff and the costumers all females so males are not allowed to go in. Please explain in details as much as you can.

    MGT5EBP Individual Business Plan

    Headings
    Title page
    Executive Summary
    Table of Contents
    Section headings
    References
    Appendix

    Market Feasibility
    1. What is the size of the market?
    2. What is the growth rate of the industry?
    3. Is the market at full capacity?
    4. Where are customers getting the product now?
    5. Where are the customers?
    6. How many would purchase from you?
    7. What external factors come to bear? Government, Industry Dynamics
    8. How long will this opportunity last in the market? (Window of Opportunity)
    9. What keeps new competition from entering this market? (Barriers to Entry)

    Technical Feasibility
    Questions to Answer

    1.    What are the options for developing the technology (customer, off the shelf, design yourself, subcontract)?

    2. What are the options for producing the product or service?
    • In House
    • Subcontract
    • License
    • Joint Venture or Partnership
    • Combination

    3.What are the options for Sales and Distribution?
    • In House
    • Whole Sale
    • Distributors or Sales Representatives
    • License
    • Joint Venture or Partnership
    • Combination

    4.What resources are required for development and are they available to you (skills, raw materials, components, suppliers, facilities & equipment)?

    5. What are the laws and regulation relating to the business?
    • Industry Standards or Regulations (Dangerous Goods, (Canadian Standards
    Association – CSA), ISO
    • Personal Certifications
    • Intellectual Property (Patents, trademarks, copyrights)
    • Environmental Liability

    6. Has the research discovered any moral or ethical issues that you are uncomfortable with?

    7. What technological changes are changing or emerging that may affect the business?

    Financial Feasibility
    1 What are the projected Revenues from the sale of your product or service?
    • From the Market Research, what is the projected sales volume in “units sold?” and in “dollars sold”?
    • From the Market Research, what is the selling price per unit?
    • What is the total expected revenue?

    2. What are the financial dynamics and opportunities?
    • Costs Structure (per unit basis)
    – Price per unit minus
    – Variable Costs (Cost of Goods Sold & Controllable Costs) per Unit equal
    – Gross Margin per Unit minus
    – Fixed Costs per Unit equal
    – Net Margin per Unit

    3. Is it worthwhile financially?
    • 1 Year Monthly Cash Flow Statement. (Completed in a spread sheet format so it can be built upon with new information)
    • Ensure that you clearly show all assumptions for this statement.

    4. How much investment is required?
    • One Time Assets and Startup Expenses
    – Plant & Equipment
    – Leasehold Improvements
    – Initial Inventories
    – Research & Development
    – Legal
    – Experts
    • Operating expenses prior to break even

    5. What are the financial risks?
    • Break Even Analysis Units to break even. (Total fixed costs from Income statement
    divided by Gross margin per unit) Figure out on a monthly basis.
    • Payback (Investment required divided by net margin per unit – Date when units calculated above are sold & collected.)
    • Return on Investment (Yearly Net Profit divided by Total Investment required)
    • Risk vs. Reward (Personal feelings of the risks and rewards)
    • Opportunity Costs (Can you get a better return somewhere else?)
    • Personal Financial Risk (What will you have to give up. Sign over mortgage etc.)

    6. What are the possible sources of financing?
    • Chances of getting the money?
    • What will you have to give up?

    7. General Financial Numbers that would indicate attractiveness of Venture
    • Gross Margin 20 – 30% plus
    • Net Profit Margin – 10 to 15%. Plus
    • Return on Investment – 15% plus
    • Payback – 3 years or less.
    • Break even – 2 years or less
    • Note: These numbers must not be looked at in isolation over a one year period. You need to look at the numbers over a 3 year period and as a whole, not just individually. Industry averages can be quite different.

    Human Resource Feasibility
    Questions:
    1. What technical and management experience is required?
    2. Who are the owners and what are their roles? (Entrepreneur, Manager, Tech. Expert)
    3. What is the ownership structure?

    4. What are the manpower requirements?
    – How will you find the right employees?
    – How will you compensate employees (pay for time, for production, for knowledge, or a combination)?
    – How will you motivate employees?
    – What training will they need on an ongoing basis?

    5.What is the company’s growth strategy?
    – How will quality be managed and maintained÷
    – How will organizational structures change with growth?
    – What career paths will employees have available?

    Appendix A
    Start-up Expenditures and Expenses Worksheet
    Item Total Cost Cash Required
    Land __________ __________
    Capital Equipment __________ __________
    Computer __________ __________
    ___________ __________ __________
    ___________ __________ __________
    Beginning Inventory __________ __________
    Start up Supplies __________ __________
    Licenses and Permits __________ __________
    Leasehold Improvements __________ __________
    Utility hookups& Installation __________ __________
    Advertising (Preopening) __________ __________
    Insurance __________ __________
    Other __________ __________
    _______________ __________ __________
    Total Estimated One-Time Cash Requirements __________ __________

    Start-up Operating Expenses
    Estimate No. of Months Total Cash
    Item Monthly Expense X Before Break even = Required
    Owners Salary __________ __________ __________
    Employee’s salary, wages, benefits __________ __________ __________
    Rent __________ __________ __________
    Promotion expenses __________ __________ __________
    Supplies and postage __________ __________ __________
    Vehicle Expenses __________ __________ __________
    Telephone __________ __________ __________
    Travel __________ __________ __________
    Interest __________ __________ __________
    Maintenance __________ __________ __________
    Other __________ __________ __________
    ____________ __________ __________ __________
    Total Cash Required to Cover Operating Expenses _________
    Plus: Total One-Time Cash Requirements (Previous Table) __________
    Add 10% Safety Factor __________
    Total Cash Required for Start-up _________
    Appendix B
    SWOT analysis

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