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Business-Level and Corporate-Level Strategies
Write a five page paper in which you:
1.Analyze the business-level strategies for the corporation you chose to determine the business-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Justify your opinion.
2.Analyze the corporate-level strategies for the corporation you chose to determine the corporate-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Justify your opinion.
3.Analyze the competitive environment to determine the corporation’s most significant competitor. Compare their strategies at each level and evaluate which company you think is most likely to be successful in the long term. Justify your choice.
4.Determine whether your choice from Question 3 would differ in slow-cycle and fast-cycle markets.
5.Use at least three (3) quality references. Note: Wikipedia and other Websites do not quality as academic resources.
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31sociological perspective to the social world
Apply a sociological perspective to the social world.
Analyze contemporary social issues using the sociological imagination and use sociological theories and concepts to analyze everyday life.
Describe culture and socialization.
Describe deviance and social control from a sociological perspective
Develop written communication skills and critical thinking skills.
Apply American Psychological Association formatting and citation style when completing course assignments.
A norm is a social rule. There are many norms that help to frame how we are supposed to behave in our daily lives, one example is gender norms (what are social rules we follow to ‘be masculine’ and to ‘be feminine’); another example is standing in line (consider what would happen if you cut everyone in line at 8am in a Starbucks?).
Note: it is important that you conduct the observations and norm breaking during this class; recalling past observations is not the same as purposefully observing your surroundings from a sociological perspective.
In essay format, complete steps 1 through 6 below.
<!–[if !supportLists]–>11 1. Consider the video from week 2 and assigned reading to this point
<!–[if !supportLists]–>a. Define norm
<!–[if !supportLists]–>b. List two norms you tend to observe in everyday life.
The purpose of this exercise if for you to observe ONE social setting to begin to detect patterns in human behavior – observance of norms and potentially behaviors that deviate from the norm. This week’s exercise includes two parts. First, you will need to go to ONE public place and observe the people there for 25 minutes. Note people’s behavior, their demeanor, their reactions/interactions to/with each other. Second, you will break a norm and observe people’s reactions to your norm breaking behavior.
<!–[if !supportLists]–>2. 2. Identify the norm you are going to break. (**this should not include breaking the law**)
3. Choose a time and location for when you are going to conduct your observations
4. Go to the specified location and proceed with your observations.
<!–[if !supportLists]–>a. You must also be a keen social observer; a “peeping Tom” in the sociological sense. Take handwritten (recommended) and/or mental notes of:
i. details about your chosen location (time of day, lighting, furniture, plants, sounds, temperature, smell, vibe/energy, etc)
ii. the people around you, not only their behavior but general information about their sociodemographic characteristics (age, race/ethnicity, gender, SES, etc);
iii. {your thoughts and feelings while observing may be a brief section of the paper.
b. After observing your social setting for 25 minutes, you will now go about your norm- breaking
i. note: if your norm-breaking includes changing your visible appearance, you will need to conduct your general observations, and observations when breaking your norm, at two different times.
ii. The setting and timing of your norm-breaking behavior will vary, but carefully observe people’s reactions to you during your norm breaking for a minimum of 10 minutes. (the longer the better)
5. Write a 2 – 4 page reaction paper about your observations and norm breaking. Your paper should include
<!–[if !supportLists]–>a. Norm definition, examples of two norms, and norm you chose to broke
b. a thick description of the location (i.e. building you were in (what is the architecture like), descriptions of people there (in terms of socio-demographic characteristics: age, race/ethnicity, gender, socio-economic status), sounds, smells, temperature, time of day and week, etc);
<!–[if !supportLists]–>c. clear detail of your observations;
<!–[if !supportLists]–>d. analysis of your observations using at least FOUR sociological concepts from the readings so far
i. this should include clearly identifying the concept you are going to use, defining the concept using the text, and then applying the concept to your observation
<!–[if !supportLists]–>1. because you will be paraphrasing or directly quoting from another source, you will need to use APA-formatting with in-text citations and full references to give your sources proper credit (otherwise it is plagiarism). See APA citation tips under Resources>Materials and Resources folder for more detail.
e. a discussion of your experience of the situation. For example you might write how you felt when you started to detect a pattern in sociodemographic characteristics and/or behavior.
<!–[if !supportLists]–>f. A discussion of your norm breaking behavior, how people reacted (or didn’t), how you felt, etc.
6. The paper should be typed, double-spaced, 1″ margins, arial or times new roman 11 pt font, and saved as .doc, .rtf or .pdf in the format: lastname_SOCI111_HW1.doc
Grading Rubric
CATEGORY
Outstanding
Above Average
Average
Below Average
Unacceptable
Observation Description
Provided thick description of observations with a lot of detail about social setting and socio-demographic characteristics of people observed (5 pts)
Needed some elaboration on either social setting or socio-demographic characteristics of people observed (4 pts)
Need significantly more detail about social setting or socio-demographic characteristics observed; or some elaboration on both. (3.5pts)
Summary of observations lacks detail overall. (3pt)
No summary of norm breaking behavior included (0-2pts)
Sociological Concepts Identified
Clearly identified 4 relevant sociological concepts from the readings. (3 pts)
Clearly identified 3 relevant sociological concepts from the readings, one not clearly identified. (2.4 pts)
Clearly identified 2 relevant sociological concepts from the readings. (2.1 pts)
Clearly identified 1 relevant sociological concepts from the readings. (1.8 pts)
Did not clearly identify any sociological concepts (0-1.5 pts)
Sociological Concepts Defined
Clearly defined 4 relevant sociological concepts using the text and/or other source(s). (3 pts)
Clearly defined 3relevant sociological concepts using the text and/or other source(s); 1 not clearly defined. (2.4 pts)
Clearly defined 2 relevant sociological concepts using the text and/or other source(s). (2.1 pts)
Clearly defined 1 relevant sociological concepts using the text and/or other source(s). (1.8 pts)
Did not include text definitions of sociological concepts (0-1.5 pts)
Analysis
Clearly applied 4 relevant sociological concepts to analysis of the current event. (3 pts)
Clearly applied 3 relevant sociological concepts to analysis of the observation, one not clearly applied to analysis. (2.4 pts)
Clearly applied 2 relevant sociological concepts to analysis of the observation. (2.1 pts)
Clearly applied 1 relevant sociological concepts to analysis of the observation. (1.8 pts)
Did not apply sociological concepts to analysis of observation. (0-1.5 pts)
Reflection
Included discussion of your experience of the situation (2pts)
1.6 pt
Need to elaborate on your experience of the situation (1.4 pt)
1.2 pt
No discussion of your experience of the situation (0-1 pts)
Description of norm breaking behavior and observations
Provided thick description of norm breaking behavior and observations people and their reactions including socio-demographic characteristics (4 pts)
Needed some elaboration on either norm breaking behavior and observations people and their reactions including socio-demographic characteristics (3.2 pts)
Need significantly more detail about norm breaking behavior and observations people and their reactions including socio-demographic characteristics; or some elaboration on both. (2.8 pts)
Summary of norm breaking behavior and observations lacks detail overall. (2.4 pt)
No summary of norm breaking behavior or observations included (0-2 pts)
APA Formatted Citations
Included APA formatted in-text citations and full references for ALL paraphrased and quoted work from other sources. (3 pts)
Minor errors in APA formatting of citations. (2.4 pts)
Multiple errors in APA formatting of citations. (2.1 pt)
Missing some citations, and errors in APA formatting. (1.8 pts)
No citations included. (0-1 pts)
Grammar & Spelling
Author makes no errors in grammar or spelling that distract the reader from the content. (2 pts)
Author makes a couple errors in grammar or spelling that distract the reader from the content. (1.6 pts)
Author makes a few errors in grammar or spelling that distract the reader from the content. (1.4 pt)
Author makes multiple errors in grammar or spelling that distract the reader from the content. (1.2 pts)
Authors makes so many errors in grammar and spelling that the intent of the paper can not be understood. (0-1 pts)
