? Question 1 (20 marks) – guidance: 250 words
Business Economics is a useful toolbox for understanding the business environment and making better decisions. Consider you are the managing director of a manufacturing company based in UK; describe the different aspects of the business that you should be looking at from an economics perspective in order to run the company efficiently. Consider both the microeconomics and macroeconomics perspectives.
Learning outcomes assessed: a, b
? Question 2 (30 marks) – guidance: 500 words
Focus on one microeconomics aspect and a macroeconomic one from those you have described in Question 1 and explain using economics theory how you would improve the running of your company. Use real world examples to back your answer (you may use examples from the press, books, journals, etc).
Learning outcomes assessed: a, b, c
? Question 3 (50 marks) – guidance: 1,000 words
Let’s consider that your company is looking at expanding internationally by opening a new manufacturing facility in a non-EU country. Choose the country where you would be locating the new branch justifying your answer based on a macroeconomic analysis; you should review at least the following aspects:
a) Macroeconomic conditions of the country.
b) Current economic policy (fiscal and monetary).
Learning outcomes assessed: a, b, c
Total marks