VIDEO CASE REPORT: UNITED BREAKS GUITER

Students will act as an independent professional consultant reporting to senior managers of the company concerned. Students are expected to provide informed and robust advice to this business client. A sophisticated understanding of the critical aspects of this Video Business Case needs to be demonstrated. A succinct and high impact report is expected.

The report is expected to be <2,000 words, including an Executive Summary (<300 words) but excluding References and Appendices. A table of contents is unnecessary. Assignments exceeding the 2,000 word limit will be penalised 10% of the total mark for every 100 words over length.

*refer to the video on the following link
United break guiter



*Use chicago 16 plus in-text referencing
* Min of the 5 scholary and relevant journal article
* please read through all the attachment file
* PLEASE LOOK AT THE POWERPOINT SLIDE TO HAVE MORE INFORMATION ON WHAT TO DO
* FOLLOW THE REPORT STRUCTURE GIVEN

Suggested headings for the Video Business Case Report
Suggested headings A–F for the Video Business Case Report follow a logical progression. The problems inherent in this case often result from the failure of students to document what has been found. Therefore, when working through a case it is important to adopt the role of a consultant working for a company. A consultant is responsible for reviewing the problems identified in parts A and B of the case. This will lead to surfacing of the most important Alternatives for the company concerned.

EXECUTIVE SUMMARY (<300 words required)
Summarise all sections of the report using only the key information. Compose the Executive Summary after the assignment is complete.

A) Issues
Provide a brief introduction that summarises the main Issues of the case. Issues are the specific problems the business is facing and needs to address. Consider what visible symptoms of the problems identified need to be resolved?

B) Causes
Identify the importance of the Causes to the organisation concerned. What Caused these Issues to arise? The reasons underlying the Issues will be explicit in the Causes identified.

C) Decision Criteria
Decision Criteria are the indicators that need to be considered when evaluating and making a decision. Develop a set of Decision Criteria to choose from the Alternative courses of action. These criteria will be used to measure each Alternative available, and decide those to recommend as Solutions, and those to recommend against implementing. Generating expected benefits that would be achieved by resolving the Issues at hand is one way to create Selection Criteria. Conversely, the adverse effects of certain Selection Criteria need to be considered. The expected benefits and drawbacks should be grouped based on underlying themes inherent in the case. This is essentially a logical approach to weighting and ranking relevant data in order to make decisions.

D) Alternatives
Develop a set of realistic Alternatives to address the Issues and Causes identified. A variety of options or different actions that a company could take to address the Issues and Causes need to be identified. Prevention (dealing with underlying Causes) is usually better than cure (fixing Issues that have arisen). Measuring each Alternative against the Decision Criteria will assist in clearly identifying and selecting the better options as well as less desirable options. 5
Include a Conclusion consisting of Solutions, approaches to Implementation and Implications.

E) Recommended Solutions
Decide the Solutions to the Issues derived from the Alternatives based upon the Decision Criteria. For each competing Alternative, justify why different Solutions were chosen or rejected. Recommended Solutions should be the best of the Alternatives identified, as measured by the Decision Criteria. It should be clear to anyone reading the report why specific Alternatives are recommended as Solutions, and why others were rejected. A well written report will allow the company to compare different Alternatives as Solutions, should they disagree with the weightings of the various Decision Criteria.

F) Implementation and Implications
Provide realistic suggestions on how these Solutions could be implemented in the organisation concerned within the industry context being scrutinised. Provide the necessary details on the Implementation for the proposed Solutions. Include the managerial and financial implications for adopting the preferred Solutions. If the organisation implements the recommended Solutions, what might happen to the company? What are the Implications for adopting each of the Alternatives? What might be the Implications of not following the recommendations?

Ethical behaviour
Ethical issues should be referred to throughout the report. Also, ethical issues should be incorporated into the Decision Criteria. Ethical behaviour is an important concern for most aspects of business. When critiquing the case, students are challenged to be aware and sensitive to ethical issues that impact on all company stakeholders.

Locating evidence to support a position
The case is decision based and portrays an issue from the point of view of an individual working for a specific company in a particular industry. Students will need to resolve problems or issues. Learners need to explain the fundamental nature of the situations encountered within this context to deal with or reduce the effect on business of these problems. Resolutions to the challenges faced by these businesses are not simply contained in the video clips or transcriptions. Responses will need to be created using logical reasoning processes supported by a wide variety of information sources including Curtin Library Databases, Internet, discussion boards, social media, print media and so forth.

Company stakeholders
Sound business judgment needs to be based on evidence and consider all the relevant available information. Part of this process involves acknowledging and reconciling the views and rights of the relevant company stakeholders. This may invoke social and ethical 6

legitimacy issues. Anticipating and responding to environmental changes is an indication of innovative problem solving. Anticipation of the intended and unintended consequences of decisions is important when judgments are made about difficult decisions.

Credible analysis
Be sure to identify all assumptions before making any judgments. Decisions need to be supported by sound logic and with evidence to support the conclusions reached. Finally, it is important to thoroughly consider the robustness of the overall analysis. Credible Solutions need to be considered in the context of organisational challenges. The consequences of implementing recommended actions need to be carefully considered.