Business

Social Performance, Part 1 Social Performance, Part 2

Assume you are the new CEO of a medium-sized public corporation in your city. After reviewing the
organization and its culture, you decide that the company’s social performance is good, but some
changes should be made to help the company to improve in this area.
Write a 4-6 page paper in which you:
1. Describe your company and analyze the various primary and secondary stakeholder groups, their
roles, and relationships.
2. Recommend ways the stakeholders can influence the destiny of your business.
3. Create a plan on how you would encourage stakeholders to form a coalition to help you achieve
your goals. Include a discussion of the specific assistance you think the coalition could provide.
4. Anticipate any challenges in encouraging stakeholders to form a coalition to help you achieve
your goals and the steps you would take to overcome these challenges.

Social Performance, Part 2

Imagine your company does not currently have an ethics
program and you believe an effective program is necessary. The Federal Sentencing Guidelines for
Organizations encourages firm to set up ethics programs. Review this Website, located at
http://www.ussc.gov/guidelines,
prior to doing the assignment.

1. Briefly describe your company and then benchmark the codes of conduct used by similar
companies in the industry. Critique the codes of conduct of at least three (3) similar companies in
order to write codes for your company.
2. Analyze ways ethical challenges affect your business and create a code of conduct for your
company. Provide a rationale on how these specific codes enhance your company’s ethics
program.
3. After reviewing the Federal Sentencing Guidelines for Organizations, explain how these
guidelines influence the ethics program you created.
4. Anticipate where the challenges or setbacks may be in the adoption and enforcement of the
codes of conduct for your company. Explain how you will address these challenges and
anticipated setbacks.
5. Given the influences of changing economic, political, social, cultural, and technological forces on
business and society, explain how you can ensure that your codes of conduct will remain relevant
in the years ahead.

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