BUS650

    Week 6 Discussion 1
    Comparing Financial Ratios
    Go to MSN Money. (http://investing.money.msn.com/investments/key-ratios) and type in a ticker symbol for a company with the letterM
    Next complete the following:
    Select Key Ratios on the left menu panel.
    There are several categories listed for ratios.
    Select one
    Financial Condition Ratio and one Management Efficiency Ratio.
    Open the Profile section on the left menu panel and you will see Industry is identified.
    Find a competitive company within that industry and compare those ratios to the ones you just found.
    Examine your findings and determine whether your company outperforms its competition based on financial ratios.
    Identify where your firm seems to lag. Describe how your firm compares with the industry and speculate as to why you believe your firm is performing as it is.
    Week 6 Discussion 2
    Potential Issues in Ratio Analysis
    As your text describes ratio analysis is a common technique in financial analysis. One of your colleagues states that a thorough ratio analysis is all that is needed in considering the financial health of a company.
    Although you agree that ratio analysis is a helpful guide there may be some potential pitfalls in ratio analysis.
    Discuss at least three potential issues in utilizing ratio analysis that you would share with your colleague. In addition calculate a liquidity profitability and efficiency ratio for NETFLIX to demonstrate your observations.
    Develop a 200 300 word explanation supporting your findings.
    Required Text
    Byrd J. Hickman K. & McPherson M. (2013). Managerial Finance.
    Need it tomorrow by 8pm EST

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