Social Media in Business (BUS4415.E1)

Assignment 4, Worksheet

DIRECTIONS

In this exercise, you are going to apply what you learned from the materials and identify example content ideas for your four organizations that were approved during week one:

· B2C company

· B2B company

· Non-Profit organization

· Government organization

For each of the organizations you will think of three different content ideas where for each content idea, you will provide:

· Business purpose (the reason the business would create the content; and yes, you can use one that you provided in the assignment from week two.)

· Audience intent (the reason for the content)

· Content type (there are plenty of examples in your class materials; but you are not limited to these)

· Short description of the content (explain the subject matter/topic of the content type; 2-4 sentences)

A framework for your answers and ideas has been provided, so just follow the format for the types of information that need to be included. This is Not a design exercise. I don’t expect you to develop any visuals; so, for any content ideas, you’ll just need to provide a short description.

Also, a note of caution, this assignment is designed to help you experience some of the steps that go into content identification and planning. If you just go look online, and copy something (which I highly do not recommend), you cheat yourself out of this experience. I don’t expect you to describe the perfect piece of content that would win awards; but I do expect you to think and apply what you are learning.

Each of the four of your organizations is worth 25 points.

B2C (Business-to-Consumer) LINKEDIN

Name of your company:

CONTENT IDEA #1

Business purpose (the reason the business would create the content):

Audience intent (the reason for the content):

Content type:

Short description of the content (explain the subject matter of the content type):

CONTENT IDEA #2

Business purpose (the reason the business would create the content):

Audience intent (the reason for the content):

Content type:

Short description of the content (explain the subject matter of the content type):

CONTENT IDEA #3

Business purpose (the reason the business would create the content):

Audience intent (the reason for the content):

Content type:

Short description of the content (explain the subject matter of the content type):

B2B (Business-to-Business) AMAZON

Name of your company:

CONTENT IDEA #1

Business purpose (the reason the business would create the content):

Audience intent (the reason for the content):

Content type:

Short description of the content (explain the subject matter of the content type):

CONTENT IDEA #2

Business purpose (the reason the business would create the content):

Audience intent (the reason for the content):

Content type:

Short description of the content (explain the subject matter of the content type):

CONTENT IDEA #3

Business purpose (the reason the business would create the content):

Audience intent (the reason for the content):

Content type:

Short description of the content (explain the subject matter of the content type):

Non-Profit Organization United Nation Funds (UNICEF)

Name of your non-profit:

CONTENT IDEA #1

Business purpose (the reason the business would create the content):

Audience intent (the reason for the content):

Content type:

Short description of the content (explain the subject matter of the content type):

CONTENT IDEA #2

Business purpose (the reason the business would create the content):

Audience intent (the reason for the content):

Content type:

Short description of the content (explain the subject matter of the content type):

CONTENT IDEA #3

Business purpose (the reason the business would create the content):

Audience intent (the reason for the content):

Content type:

Short description of the content (explain the subject matter of the content type):

Government Organization FDA

Name of your company:

CONTENT IDEA #1

Business purpose (the reason the business would create the content):

Audience intent (the reason for the content):

Content type:

Short description of the content (explain the subject matter of the content type):

CONTENT IDEA #2

Business purpose (the reason the business would create the content):

Audience intent (the reason for the content):

Content type:

Short description of the content (explain the subject matter of the content type):

CONTENT IDEA #3

Business purpose (the reason the business would create the content):

Audience intent (the reason for the content):

Content type:

Short description of the content (explain the subject matter of the content type):

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