BUS 1101; Introduction to Business
Week Six Homework Assignment
Chapters Twelve and Thirteen
Would it ever make sense for a firm to offer a new product line that they know would cannibalize an existing line? Explain your answer.
What are the four stages of the product life cycle? Give an example of a product within each stage. How does product life cycle stage impact marketing strategy?
Why is price such a difficult variable for marketers to control? What factors must they consider in setting prices?
Explain the role of channel intermediaries in the product distribution process.
BUS 1101; Introduction to Business
Week Six Homework Assignment
Chapters Twelve and Thirteen
Would it ever make sense for a firm to offer a new product line that they know would cannibalize an existing line? Explain your answer.
What are the four stages of the product life cycle? Give an example of a product within each stage. How does product life cycle stage impact marketing strategy?
Why is price such a difficult variable for marketers to control? What factors must they consider in setting prices?
Explain the role of channel intermediaries in the product distribution process. Why is their role important?
How does a breakeven analysis help marketers determine the best price for their products? What other factors should companies consider? Why?
What are the three different levels of product innovation? Which is most common? Can a business survive long term with only continuous innovation? Why or why not?
Can you think of a company that has or had failed to continually grow through the use of discontinuous innovation or dynamically continuous innovation? What is the company? Were they able to create a new product or service in order to return to the competitive market?
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