BRM/353 Brand And Product Management Scenario Analysis Paper

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    BRM/353 Brand And Product Management Scenario Analysis Paper

    Refer back to the brand chosen for the Week 1 assignment.

    Discuss each of the following questions in 175 to 350 words each:

    • How is your brand marketed in different countries? Does it use a standardized or customized approach? 
    • Assess your brand's global branding success against the Ten Commandments of Global Branding as provided in Figure 14.5 (Keller).
    • How has your brand's marketing evolved in response to changing social, demographic, and ethical issues? 

    Format your paper consistent with APA guidelines.

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