Briefing paper

    (a) identify the key concepts presented by the author(s)

    2 marks (b) explain how these concepts add to your understanding of international business strategy

    1 marks (c) comment on the arguments advanced by the author(s) that you agree or disagree with and why

    Marks deducted for missing citation or for significant spelling and grammar errors
    A summary of the article does not necessarily capture the key concepts
    Understanding can be demonstrated by (a) using the key concepts to explain a personal experience or the strategic moves of a firm, other than the ones used by the authors in the article under study or (b) linking the concepts to those presented in other readings. Discussion should be personal.
    Must take a position and then defend that position using an example (other than those used in the article under review) or some other form of evidence. Successful application of the concepts to the example could be considered evidence.

    The identification of the key concepts (a) are done by me , i have attached what i did in order to facilitate the speed of finishing the project . All i need is (b) explain how these concepts add to your and c) comment on the arguments advanced by the author(s) that you agree or disagree with and why!.
    there is 3 articles , for each write 250 word in regards to (b) and (c) so

    altogether 750 word or 3 pages !

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