Brand effect in hotel indistry

    This paper generally has 3 parts.
    PART ONE: Introduction
    The introduction should provide an overview of the project and why the project is important. In other words, it should answer the ?so what?? question. You should explain why this ?problem? is indeed problematic. Finally, you want to make sure you have defined all of the key terms you are using ? ideally, based upon previous definitions established by industry and/or the research literature.
    PART TWO: Literature Review
    The literature review should be composed of at least six references (10 for Ph.D. students), and should provide support for the importance of the study and the research questions that you are asking. It should also provide support for any hypotheses or propositions presented in the study. Methodologically, the literature review should provide insight into how the tools you have chosen are appropriate. In sum, show your reader that you have ?done your homework,? and that this project addresses a gap in our knowledge.
    PART THREE: Methodology
    The methodology section will provide an overview of your research process. The section will include information that outlines in a detailed fashion the exact procedures that you propose for your project. You should include discussions on ethics, sampling strategy, data collection, reliability and validity, generalizability, representativeness, and the procedures associated with the specific methodological ?tool? you have chosen.
    The introduction section and literature will be less detailed than a normal professional paper or thesis, while the methodology section should be as detailed. It should focus heavily upon the methodology component.
    It is anticipated that this project will be around 15 double spaced pages (roughly 5 pages intro and lit review, a solid 10 pages of methods). The paper should include references and be formatted in APA style.

     

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