1) I love you more than my dog: five decisions that drive extreme customer loyalty in good times and bad – Jeanne Bliss
2) Big Data: A Revolution that will transform how we live, work and think – Viktor Mayer- Schonberger
3) Sexy Little Numbers: How to grow your business using the data you already have – Paul B.Brown

Write three book reviews.
4 page each including summary and critique of three recent books about managing customers. You should answer the following questions in the three book reviews:
• What are the key points of this book?
• Has the author presented any new or interesting ideas? What are they?
• How do the ideas in this book relate to other things you have read in any of your other business classes?
• Is this book helpful for managers? How?
• Is this book helpful for business students? How?
• Would you recommend this book? To whom would you recommend it?
• What is your overall opinion of this book?

Important: Use the above questions as headings in your report. You must address each point.