blog post comment
Write a Peer Review and Critical Commentary on each of the following blog post (average around 100 words for each post) The comments should take into consideration the assessment criteria and the requirements of the blogging assessment task.
Remember the comments are not simply smiley faces and the equivalent of the thumbs up. Select parts of the authors post to engage and critically review. The tutorial notes for this week go in depth on the assessment of the peer review process and you should maintain a focus on elements of the task and the assessment criteria as part of your feedback.

Assessment Instructions
Write a Peer Review and Critical Commentary on each of the following blog post (average around 100 words for each post)
The comments should take into consideration the assessment criteria and the requirements of the blogging assessment task.

Remember the comments are not simply smiley faces and the equivalent of the thumbs up. Select parts of the authors post to engage and critically review. The tutorial notes for this week go in depth on the assessment of the peer review process and you should maintain a focus on elements of the task and the assessment criteria as part of your feedback.

 
Blog post 1
Producing and consuming
Online social media like YouTube is becoming more popular with more people trying to get engaged in it. I have found myself being interested in watching more YoTube videos everyday than normal TV, even using it as a great source for catching up on shows that I missed on TV. More people are becoming interested in reality viewing than fiction and users seem to use YouTube as a channel to broadcast their lives to the world. It is almost as if it is the next generation of television. But do we viewers really consume reality? It is like nothing is real anymore and every form of identity people display is fake in one or another. Many people including myself have found a way to produce themselves to the world in different forms of identities based on how we want to be perceived. This has proven to be easier with the ‘series of recent social changes, especially those associated with the internet and web 2.0’ (Ritzer & Jurgenson 2010 p.14)

The use of social network allows us to act as prosumers through the various information that we choose to share and get involved with. For example, social media has let us act as producers through the information we share online and in-turn act as consumers through the options we are given to like and comment on. For instance, I have chosen to subscribe to some YouTube channels and also liked some facebook pictures and statuses put up other producers, therefore, that makes me a prosumer. As much as the digital age has given us the opportunity to share our lives with the world, it is imperative that we choose wisely what information we share. This is because we are constantly under surveillance (Marshall, 2010) which is done through the circle of presumption as we all act as producers and consumers.

References:

Marshall, P D 2010, ‘The promotion and presentation of the self: celebrity as marker of presentational media’,Celebrity Studies, vol. 1, no. 1.
Ritzer, George and Jurgenson, Nathan 2010, ‘Production, Consumption, Prosumption: The nature of capitalism in the age of the digital ‘prosumer’’, Journal of Consumer Culture, vol. 10 no. 1, pp 14
Blog post 2

I presume I am now a prosumer.

My studies have introduced me to a new term, born out of the phenomenon that is Globalisation. George Ritzer and Nathan Jurgenson of Maryland University USA, have produced a fascinating account of capitalism in the digital age, in an article for the Journal of Consumer Culture (vol. 10 no. 1, 2010). Ritzer and Jurgenson explore the concept that we are trending away from the traditional capitalist roles of either Producer or Consumer, suggesting that we are in fact morphing into the two combined. Hence the term, Prosumer.
I immediately rejected the idea that I was a producer… simply used to my life as an avid consumer, particularly when it comes to internet content. But upon pausing and deliberating, I found myself writing this Blog, which is in fact, content designed to be consumed. Is this evidence I am becoming a Prosumer? Upon further reflection I realised that, through my PR activities at work, I am creating consumer demand through the promotion of a product on a dedicated Facebook page… It didn’t take long for me to realise just how much I am producing online for others to consume.

With the onset of the digital age, and more specifically the rise of Web 2.0 (which refers to user generated web like Blogs, Facebook and You Tube), it seems we all now have the ability to be both producer and consumer. It is empowering to think that I have the means to actively create demand in a global environment (although whether or not I have the time is debatable). But the fascinating element to this equation is the shift in power itself. Will a new generation of consumers be born out of the ashes of traditional hegemonic capitalism? Ok, I may be getting ahead of myself.

There will always be a need for industrial producers, and our role as consumers for every day products will not change. Yet, our method of consuming is already changing and it is fascinating to think how this may evolve in the future. Viewing myself as an active producer is liberating, and it may impact how I view online products and services in the future. Rather than viewing online content with “a consumptionist bias” (Ritzer and Jurgenson, 2010, p. 17) I may find myself actively thinking in terms of how I might produce better content myself.

Prosumer in the making.
References
Ritzer, George and Jurgenson, Nathan 2010 ‘Production, Consumption, Prosumption: The nature of capitalism in the age of the digital ‘prosumer’, Journal of Consumer Culture, vol. 10 no. 1, pp 13-36.

http://www.reliablewriters.com/blog/?p=30

http://embody3d.com/2010/05/27/the-sustainable-design-lie-consumerism-vs-environmentalism

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