B-to-C Web sites

( four pairs of companies in total). Study their B-to-C Web sites and write a report (in 3 – 4 pages, at least 1200 words) to compare each other and address the pros and cons of each site.

1. Amazon.com vs. Barnes and Noble

2. Walmart vs. Target

3. Home Depot vs. Lowe’s

4. Macy’s vs. Sears

You need to identify the factors (at least 8 DIFFERENT factors) that are used to evaluate the design quality of the Web sites for E-commerce. For each factor, provide a discussion in comparing the conpanies’ web sites. For each factor, YOU MUST IDENTIFY THE DIFFERENCES of the two web sites. At the end of the report (Conclusion), you MUST (1) recommend a site you like at the conclusion. You can ONLY recommend one site. (2) SUGGEST any improvement to the design of the recommended site (must use at least 100 words).

Suggestion: You may extend your readings to identify the “quality factors”. Use titled sections to address each factor. In addition, you may provide a table/spreadsheet to illustrate the comparison results based on the factors you used in the evaluation. List and cite all references if there is any.
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