Instructors training on how to grade is within the Instructor Center.
Assignment 2: Marketing Plan
Due Week 6 and worth 100 points
This assignment consists of two (2) sections: a marketing plan and sales strategy and a marketing budget.Note:You must submit both sections as separate files for the completion of this assignment.
For the first six (6) months your company is in businessto give you time to perfect your product and to learn from actual customersyou will start marketing and selling in your own community a radius of twenty-five (25) miles from where you live.
For most non-alcoholic beverages marketing (as opposed to the actual product itself) is key to success. Cola drinks for example are fairly undifferentiated as are many energy drinks juices bottled water and the like. Companies producing these types of beverages differentiate themselves and attract market share through marketing and brand awarenessboth of which are critical to success.
Section 1: Marketing Plan & Sales Strategy (MS Word or equivalent)
Write the three to five (3-5) page Marketing Plan & Sales Strategy section of your business plan in which you:
Section 2: Marketing Budget (MS Excel worksheets template)
Section 2 uses the Business Plan Financials MS Excel template (see: Course Required Files in Week 1). Use the Business Plan Financials Guide (see: Course Required Files in Week 1) to support your development of the Marketing Budget.
The specific course learning outcomes associated with this assignment are:
Click here to view the grading rubric for this assignment.
Thirsty for the Triple Bottom LinePlease respond to the following: