Many organizations today do not utilize business analytics to help them with their decision-making processes. For some organizations it could be a lack of knowledge about how to apply it and for other organizations it could be a lack of technology. When managers do not feel applying business analytics is worth their time or they feel that it is too complicated they will not utilize it. If you were to work for a company that did not utilize business analytics how would you convince them that they should?
Use these sources to respond to the following questions:
Gessner G. & Scott R. A. Jr. (2009). Using business intelligence tools to help manage costs and effectiveness of business-to-business inside-sales programs. Information Systems Management 26(2) 199208. http://search.proquest.com.libproxy.edmc.edu/docview/ 214124424?accountid=34899
Van Decker J. E. (2012). What CFOs want from IT. Financial Executive 28(6) 6667. http://search.proquest.com.libproxy.edmc.edu/docview/ 1030132080?accountid=34899
Respond to the following questions:
Write your initial response in 300500 words. Apply APA standards to citation of sources.