Assignment 2: Discussion—Crafting A Strategy To Fit The Business

    The Web site Amazon.com once aimed to be the world’s  largest bookseller. Now the company offers a wide range of products and  services to consumers, operating online retail storefronts for partners  and developing and selling its own manufactured products (such as  Kindle).

     

    Can a company like Amazon.com have a strong business model but a weak  strategy? Using the Internet, find Amazon’s most recent annual report  and peruse its main sections.

     

    Based on your analysis of the report, respond to the following:

     

    • How has the company’s strategy changed from the original generic strategy that was applied? 
    • How would you describe the central elements of Amazon’s strategy?
    • In your opinion, what elements are involved in implementing the following business strategies?

     

    • A low-cost provider strategy
    • Differentiation
    • Diversification
    • Market timing

    Write your initial response in approximately 300 words. Apply APA standards to citation of sources. 

     

    Amazon. (2012). http://www.amazon.com

     

    Grading Criteria   Maximum Points    

    Quality of initial posting, including fulfillment of assignment instructions    

    Frequency of responses to classmates 4    

    Reference to supporting readings and other materials 4    

    Language and grammar 4    

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