Assignment 1: Discussion Questions—Marketing, Operations, Financing, Human Resources

Marketing, operations, and human resource management are core areas  of business. An international setting provides unique challenges in each  of these areas.

Research the topic using your textbook, Argosy University online library resources, and the Internet. Respond to the following:

• Consider  a foreign company marketing its products in the United  States, such as the Mexican company Cerveceria Modelo that markets  Corona beer in the USA. Analyze the complexities of one of the  following:  
  • Developing product strategies (including cultural differences)
  • Assessing the promotional strategies
  • Developing distribution methods
  • Assessing pricing strategies
• Next, consider operational issues in the U.S. market and analyze the complexities of one of these following issues:  
  • Production strategies
  • Accessing physical resources and managing inventory
  • Maintaining quality
  • Financing the operations
• From the perspective of a small company venturing into international  operations for the first time, discuss what you feel are the three most  difficult issues that must be overcome in recruiting, selecting, and  training workers. Explain how each difficulty might be overcome.