Assignment: Asia-Pacific Business Environments Compared to Others
This assignment draws on the two Discussions from this module and asks you to compare and contrast some of the characteristics of the business environments and markets in Asia-Pacific that you have identified in those Discussions to the characteristics of other regions of the world with which you are familiar.
Identify a market, a region and/or a country with which you are familiar. Then, compare it to at least two of the ‘players’ we have been reading about and discussing (eg Japan, Korea, China, ASEANIEs) across at least three of the factors we have been discussing, such as (but not limited to) various structural characteristics, cultures, values, performance improvement philosophies, market characteristics (industrial and consumer), attitudes toward competition, consumer behaviour and segmentation perspectives.
Word limit and formatting
1,500 words. You will need to decide how you will structure your analysis.
Assessment
The reports will be assessed on the insight, cogency, clarity and quality of the strategic logic underlying your analysis.
The assessment criteria include:
• Knowledge, application and content (90%)
o Detailed research into the players and the characteristics of the business environment;
o Correct application of course concepts;
o Evidence of critical thinking and analysis, including sound use of data to support analysis;
• Expression (10%)
o Professional presentation and structure;
o Logic and clarity of expression;
o Use of academic and professional conventions (e.g., use of business language, appropriate referencing, if needed.
Other criteria
Those students who push their analysis further will be rewarded. The best assignments will also contain a critical reflection on what new knowledge and skills have been learnt as a result of this analysis, why they are important and how these will be applied to everyday managerial practice or policy.