magazine articles related to marketing channels, retail strategy, or inter-organizational behavioral relationships. The article should be dated no longer than twelve months from the date you are presenting the article. Each review should be no more than two pages in length. Each review should include a concise summary of the chosen article along with relevance to class discussion. Please
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All article reviews MUST follow the prescribed format. Each article review assignment will have three sections and shall be NO MORE than 2 pages.
Section 1: This section is a brief synopsis of the article itself. This section should be NO MORE than 1-2 paragraphs long. Do not write a two page synopsis of the article.
Section 2: In this section, you should show me how the article directly and specifically relates to material in class. This can be material we covered in class or will cover future meetings. Reference lectures, chapters in books we use in class, and/or articles we discuss in class. This section should be NO MORE than 1-2 paragraphs.
Section 3: Finally, you need to do an analysis of the article. This analysis should be a critique of the strategy taken or business decision made. For example, if the article is about a company’s new advertising campaign targeting a new market, you can critique the article by indicating whether or not you think this particular decision/strategy is a good one. You should, therefore, be very careful about the articles you select so you can give a good critique of it (i.e. one where it is clear that a company/manager is taking some kind of action). I am not interested in the writing style of the author, so please do not critique how the article was written, but rather what was written.
It may be useful to label the sections of your assignment as follows:
Section 1: Synopsis
Section 2: Relation to Class
Section 3: Analysis
STANDARDS FOR WRITTEN WORK
Writing well is an important business skill that will be noticed. Poorly written information is also noticed, but it leaves a negative impression of the writer’s business skills. If a written assignment is too time consuming to correct because it is poorly written, the instructor will not grade, but return it to be rewritten. There are some steps that you can take to save the instructor’s and your own time. Use spell check. Always proofread your work. It is essential to plan ahead so that there is time to set your assignment aside before proofreading it. You might ask a friend with good skills to proof your work. If your writing skills are weak, ask for help at the writing resource center. Your instructor will apply the following standards when correcting your work, and they should guide your proofreading efforts.
GENERAL STRUCTURAL PARAMETERS
Introduction
1. Are the purpose and subject clearly stated?
2. For long papers, are the main points introduced and/or the structure of the document explained?
Content
1. Has the writer considered his/her audience?
2. Is the information appropriate considering the purpose and audience?
3. Is the information complete and accurate?
Conclusion
1. Does the conclusion reiterate important points?
2. As appropriate, does the document draw conclusions? Recommend actions? Suggest next steps?
ORGANIZATION AND LAYOUT
1. Is information organized to facilitate understanding?
2. Do ideas flow logically?
3. Is the layout functional and appealing? Does it highlight the major points?
4. Do headings, bold, bullets, underlining facilitate understanding the piece?
5. Are paragraphs organized around one major point? Are they too long or too short?
6. Are transitions between paragraphs clear?
7. Are transitions between sections clear? (This applies to group as well as individual papers.)
8. Do long reports or papers include an executive summary?
STYLE
1. Is the language specific, natural, professional and business-like? Avoid slang, idioms and colloquialisms. This includes using words and phrases like, “great”, “a lot”, “huge”, “big”, etc.
2. Make sure papers are written in third person.
3. Is the language gender neutral? Avoid the use of stereotypes and the generic “he” in assignments. You may restate the sentence to avoid the generic term, choose to use he/she or alternate the use of feminine and masculine pronouns. Also use neutral occupational terms such as chair or chairperson.
4. Do group papers read as a coherent whole rather than as several different papers merged together?
5. Is the paper written in the active rather than passive voice?
6. Are there unnecessary words and phases?
7. Are the sentence structure and length varied?
8. Is the piece direct, clear, easy to read?
9. Do not use words such as “I think” or “in my opinion” as this is redundant. The reader already knows this is your opinion or what you think since you are writing it.
10. Make sure you spell out numbers less than 100, (i.e. sixty-six).
MECHANICS
1. Are all sentences complete?
2. Is the grammar correct throughout?
3. Is the punctuation correct throughout?
4. Are the words spelled correctly?
5. Do not use contractions!
REQUIRED FORMAT
1. Unless otherwise specified, is paper double-spaced with 1″ margins and in 12-point Times New Roman type?
2. A cover sheet should have identifying information. No plastic report covers, please.
3. Is the paper stapled in the upper left-hand corner? If not, I will return it to you immediate.
4. All papers need to be left justified.
5. ALL GROUP PROJECTS MUST INDICATE INDIVIDUALS’ RESPONSIBILITIES ON THE COVER SHEET.
RESEARCH AND ARTICLE REVEIWS
ARTICLE REVIEWS (UNDERGRADUATES)
All article reviews MUST follow the prescribed format. Each article review assignment will have three sections and shall be NO MORE than 2 pages.
Section 1: This section is a brief synopsis of the article itself. This section should be NO MORE than 1-2 paragraphs long. Do not write a two page synopsis of the article.
Section 2: In this section, you should show me how the article directly and specifically relates to material in class. This can be material we covered in class or will cover future meetings. Reference lectures, chapters in books we use in class, and/or articles we discuss in class. This section should be NO MORE than 1-2 paragraphs.
Section 3: Finally, you need to do an analysis of the article. This analysis should be a critique of the strategy taken or business decision made. For example, if the article is about a company’s new advertising campaign targeting a new market, you can critique the article by indicating whether or not you think this particular decision/strategy is a good one. You should, therefore, be very careful about the articles you select so you can give a good critique of it (i.e. one where it is clear that a company/manager is taking some kind of action). I am not interested in the writing style of the author, so please do not critique how the article was written, but rather what was written.
It may be useful to label the sections of your assignment as follows:
Section 1: Synopsis
Section 2: Relation to Class
Section 3: Analysis
ARTICLE REVIEWS (GRADUATE STUDENTS)
The summary should include the following sections (where applicable) and shall be NO MORE than 2 pages.:
· Topic: What is general topic the article covers? Also, the source, author and date should be included here.
· Background: What is the history of the industry/product? Why is this particular topic of interest?
· Recent Developments: What is different from the past? What are they trying new?
· Effects: What does the company expect to happen?
· Evaluation: Make an evaluation of what the company did or is planning to do. Was it good? Why or why not?
· Possible Strategies and Recommendation(s): Identify your recommendations as to what YOU would do. Please indicate why you would pursue your recommended strategy.
Failure to adhere to items 1-3 are very likely to violate the University’s statement on ACADEMIC DISHONESTY and can result in academic sanctions.
1. Are direct quotes placed in quotation marks? Properly cited?
2. Are sources, including web pages, cited correctly in the text according to Chicago style? Manuals for the Chicago style are available at the library’s reference desk or in my office for your on-site review. ALL SOURCES IN RESEARCH PROJECTS MUST BE CITED ACCORDING TO THE CHICAGO STYLE. THIS INCLUDES FORMATTING, LABELING, AND NUMBERING ALL TABLES. DO NOT USE FOOTNOTES. PLEASE CITE SOURCES IN THE BODY OF THE PAPER AS DESCRIBED IN THE CHICAGO MANUAL SUCH AS (FORMAN AND LANCIONI 1999).
3. Is the reference list accurate and complete?
4. Are there a sufficient number of sources?
5. Are the sources varied? (Unless otherwise specified, no more than one-half of your sources should be web-based. Make sure that more traditional sources are taken from a variety of business publications and books.)
6. Are the chosen sources, including web pages, appropriate and authoritative?
7. Make sure all pages are numbered.
8. Include a Table of Contents.
9. Be sure there is an Executive Summary in your research papers.
STANDARDS FOR ORAL PRESENTATIONS
Presentation skills are an asset that will get you noticed in the business arena. People with good presentation skills are more likely to win the contract, get the raise they are requesting, and be seen by others as a leader. The business curriculum was designed to give students numerous opportunities to practice their presentation skills. The following standards are designed to guide students in their presentations and instructors in grading them.
STRUCTURE
Introduction
1. Has the presenter (or group in the case of group presentations) introduced him/herself (themselves)?
2. Are the purpose and subject of the presentation clearly stated?
3. Are the main points introduced and/or the structure of the presentation explained?
4. Does the introduction generate the interest of the audience?
Content
1. Has the presenter considered his/her audience?
2. Is the information appropriate considering the purpose and audience?
3. Is the information complete and accurate?
4. Is there an appropriate amount of information for the time allotted?
5. Do the main ideas stand out?
6. Are the supporting information and illustrations related? interesting? varied?
Conclusion
1. Are important points reiterated?
2. As appropriate, does the presentation draw conclusions? Recommend actions? Suggest next steps?
ORGANIZATION
1. Is information organized to facilitate understanding?
2. Do ideas flow logically?
3. Are transitions between sections of the presentation clear? (This applies to group as well as individual presentations. Group members should get in the habit of introducing or mentioning the name of the next speaker and the material he or she will cover.)
STYLE
1. Is the language specific, natural, professional and business-like?
2. Do group presentations come across as a coherent whole rather than as several different presentations patched together?
3. Is the presentation direct, clear, easy to understand?
4. As appropriate, is the approach fresh and creative?
VISUAL AIDS AND HANDOUTS
1. Are aids and handouts suited to the purpose and audience?
2. Are visual aids visible to everyone in the audience?
3. Do aids demonstrate only one key concept per visual? Does the visual convey the idea better than speech alone?
4. Are pictures and graphics emphasized and words de-emphasized in visuals?
5. Do visuals and handouts enhance rather than detract from the presentation?
6. Does the presenter stand to one side of the aid so everyone in the audience can see? Does the presenter talk to the audience and not the visual aid?
7. Has the presenter mastered the technology used to present aids prior to the actual presentation?
PLATFORM TECHNIQUES
1. Reading a presentation verbatim is deadly (OK, maybe deadly is an exaggeration, but terminally boring and an insult to your audience!) and will result in a low grade no matter how good the content may be. NOTE: One of the advantages of being in school is that you can practice and learn new skills without suffering serious consequences like losing a job. The business faculty will view your efforts to try a presentation with limited notes much more favorably than reading your material verbatim. This will apply even if you should stumble in your efforts. It is better to practice and master this skill now than wait until you have an important presentation on the job. Of course, working with limited notes does require that you practice beforehand.
2. Is the presenter poised and in control?
3. Are the presenter’s posture and movements appropriate?
4. Are the presenter’s gestures effective?
5. Does the presenter establish and maintain an effective relationship with the audience through eye contact, smiling, spontaneity, and talking to rather than through them?
6. Is the speaker animated and enthusiastic?
VOCAL TECHNIQUES
1. Is the presenter’s speech clear and distinct?
2. Do the voice pitch and quality enhance the presentation?
3. Is the presenter’s rate and intensity of speech acceptable?
APPEARANCE
1. Is the speaker clean and well groomed?
2. Is the speaker wearing professional business attire?
All article reviews MUST follow the prescribed format. Each article review assignment will have three sections and shall be NO MORE than 2 pages.
Section 1: This section is a brief synopsis of the article itself. This section should be NO MORE than 1-2 paragraphs long. Do not write a two page synopsis of the article.
Section 2: In this section, you should show me how the article directly and specifically relates to material in class. This can be material we covered in class or will cover future meetings. Reference lectures, chapters in books we use in class, and/or articles we discuss in class. This section should be NO MORE than 1-2 paragraphs.
Section 3: Finally, you need to do an analysis of the article. This analysis should be a critique of the strategy taken or business decision made. For example, if the article is about a company’s new advertising campaign targeting a new market, you can critique the article by indicating whether or not you think this particular decision/strategy is a good one. You should, therefore, be very careful about the articles you select so you can give a good critique of it (i.e. one where it is clear that a company/manager is taking some kind of action). I am not interested in the writing style of the author, so please do not critique how the article was written, but rather what was written.
It may be useful to label the sections of your assignment as follows:
Section 1: Synopsis
Section 2: Relation to Class
Section 3: Analysis
STANDARDS FOR WRITTEN WORK
Writing well is an important business skill that will be noticed. Poorly written information is also noticed, but it leaves a negative impression of the writer’s business skills. If a written assignment is too time consuming to correct because it is poorly written, the instructor will not grade, but return it to be rewritten. There are some steps that you can take to save the instructor’s and your own time. Use spell check. Always proofread your work. It is essential to plan ahead so that there is time to set your assignment aside before proofreading it. You might ask a friend with good skills to proof your work. If your writing skills are weak, ask for help at the writing resource center. Your instructor will apply the following standards when correcting your work, and they should guide your proofreading efforts.
GENERAL STRUCTURAL PARAMETERS
Introduction
1. Are the purpose and subject clearly stated?
2. For long papers, are the main points introduced and/or the structure of the document explained?
Content
1. Has the writer considered his/her audience?
2. Is the information appropriate considering the purpose and audience?
3. Is the information complete and accurate?
Conclusion
1. Does the conclusion reiterate important points?
2. As appropriate, does the document draw conclusions? Recommend actions? Suggest next steps?
ORGANIZATION AND LAYOUT
1. Is information organized to facilitate understanding?
2. Do ideas flow logically?
3. Is the layout functional and appealing? Does it highlight the major points?
4. Do headings, bold, bullets, underlining facilitate understanding the piece?
5. Are paragraphs organized around one major point? Are they too long or too short?
6. Are transitions between paragraphs clear?
7. Are transitions between sections clear? (This applies to group as well as individual papers.)
8. Do long reports or papers include an executive summary?
STYLE
1. Is the language specific, natural, professional and business-like? Avoid slang, idioms and colloquialisms. This includes using words and phrases like, “great”, “a lot”, “huge”, “big”, etc.
2. Make sure papers are written in third person.
3. Is the language gender neutral? Avoid the use of stereotypes and the generic “he” in assignments. You may restate the sentence to avoid the generic term, choose to use he/she or alternate the use of feminine and masculine pronouns. Also use neutral occupational terms such as chair or chairperson.
4. Do group papers read as a coherent whole rather than as several different papers merged together?
5. Is the paper written in the active rather than passive voice?
6. Are there unnecessary words and phases?
7. Are the sentence structure and length varied?
8. Is the piece direct, clear, easy to read?
9. Do not use words such as “I think” or “in my opinion” as this is redundant. The reader already knows this is your opinion or what you think since you are writing it.
10. Make sure you spell out numbers less than 100, (i.e. sixty-six).
MECHANICS
1. Are all sentences complete?
2. Is the grammar correct throughout?
3. Is the punctuation correct throughout?
4. Are the words spelled correctly?
5. Do not use contractions!
REQUIRED FORMAT
1. Unless otherwise specified, is paper double-spaced with 1″ margins and in 12-point Times New Roman type?
2. A cover sheet should have identifying information. No plastic report covers, please.
3. Is the paper stapled in the upper left-hand corner? If not, I will return it to you immediate.
4. All papers need to be left justified.
5. ALL GROUP PROJECTS MUST INDICATE INDIVIDUALS’ RESPONSIBILITIES ON THE COVER SHEET.
RESEARCH AND ARTICLE REVEIWS
ARTICLE REVIEWS (UNDERGRADUATES)
All article reviews MUST follow the prescribed format. Each article review assignment will have three sections and shall be NO MORE than 2 pages.
Section 1: This section is a brief synopsis of the article itself. This section should be NO MORE than 1-2 paragraphs long. Do not write a two page synopsis of the article.
Section 2: In this section, you should show me how the article directly and specifically relates to material in class. This can be material we covered in class or will cover future meetings. Reference lectures, chapters in books we use in class, and/or articles we discuss in class. This section should be NO MORE than 1-2 paragraphs.
Section 3: Finally, you need to do an analysis of the article. This analysis should be a critique of the strategy taken or business decision made. For example, if the article is about a company’s new advertising campaign targeting a new market, you can critique the article by indicating whether or not you think this particular decision/strategy is a good one. You should, therefore, be very careful about the articles you select so you can give a good critique of it (i.e. one where it is clear that a company/manager is taking some kind of action). I am not interested in the writing style of the author, so please do not critique how the article was written, but rather what was written.
It may be useful to label the sections of your assignment as follows:
Section 1: Synopsis
Section 2: Relation to Class
Section 3: Analysis
ARTICLE REVIEWS (GRADUATE STUDENTS)
The summary should include the following sections (where applicable) and shall be NO MORE than 2 pages.:
· Topic: What is general topic the article covers? Also, the source, author and date should be included here.
· Background: What is the history of the industry/product? Why is this particular topic of interest?
· Recent Developments: What is different from the past? What are they trying new?
· Effects: What does the company expect to happen?
· Evaluation: Make an evaluation of what the company did or is planning to do. Was it good? Why or why not?
· Possible Strategies and Recommendation(s): Identify your recommendations as to what YOU would do. Please indicate why you would pursue your recommended strategy.
Failure to adhere to items 1-3 are very likely to violate the University’s statement on ACADEMIC DISHONESTY and can result in academic sanctions.
1. Are direct quotes placed in quotation marks? Properly cited?
2. Are sources, including web pages, cited correctly in the text according to Chicago style? Manuals for the Chicago style are available at the library’s reference desk or in my office for your on-site review. ALL SOURCES IN RESEARCH PROJECTS MUST BE CITED ACCORDING TO THE CHICAGO STYLE. THIS INCLUDES FORMATTING, LABELING, AND NUMBERING ALL TABLES. DO NOT USE FOOTNOTES. PLEASE CITE SOURCES IN THE BODY OF THE PAPER AS DESCRIBED IN THE CHICAGO MANUAL SUCH AS (FORMAN AND LANCIONI 1999).
3. Is the reference list accurate and complete?
4. Are there a sufficient number of sources?
5. Are the sources varied? (Unless otherwise specified, no more than one-half of your sources should be web-based. Make sure that more traditional sources are taken from a variety of business publications and books.)
6. Are the chosen sources, including web pages, appropriate and authoritative?
7. Make sure all pages are numbered.
8. Include a Table of Contents.
9. Be sure there is an Executive Summary in your research papers.
STANDARDS FOR ORAL PRESENTATIONS
Presentation skills are an asset that will get you noticed in the business arena. People with good presentation skills are more likely to win the contract, get the raise they are requesting, and be seen by others as a leader. The business curriculum was designed to give students numerous opportunities to practice their presentation skills. The following standards are designed to guide students in their presentations and instructors in grading them.
STRUCTURE
Introduction
1. Has the presenter (or group in the case of group presentations) introduced him/herself (themselves)?
2. Are the purpose and subject of the presentation clearly stated?
3. Are the main points introduced and/or the structure of the presentation explained?
4. Does the introduction generate the interest of the audience?
Content
1. Has the presenter considered his/her audience?
2. Is the information appropriate considering the purpose and audience?
3. Is the information complete and accurate?
4. Is there an appropriate amount of information for the time allotted?
5. Do the main ideas stand out?
6. Are the supporting information and illustrations related? interesting? varied?
Conclusion
1. Are important points reiterated?
2. As appropriate, does the presentation draw conclusions? Recommend actions? Suggest next steps?
ORGANIZATION
1. Is information organized to facilitate understanding?
2. Do ideas flow logically?
3. Are transitions between sections of the presentation clear? (This applies to group as well as individual presentations. Group members should get in the habit of introducing or mentioning the name of the next speaker and the material he or she will cover.)
STYLE
1. Is the language specific, natural, professional and business-like?
2. Do group presentations come across as a coherent whole rather than as several different presentations patched together?
3. Is the presentation direct, clear, easy to understand?
4. As appropriate, is the approach fresh and creative?
VISUAL AIDS AND HANDOUTS
1. Are aids and handouts suited to the purpose and audience?
2. Are visual aids visible to everyone in the audience?
3. Do aids demonstrate only one key concept per visual? Does the visual convey the idea better than speech alone?
4. Are pictures and graphics emphasized and words de-emphasized in visuals?
5. Do visuals and handouts enhance rather than detract from the presentation?
6. Does the presenter stand to one side of the aid so everyone in the audience can see? Does the presenter talk to the audience and not the visual aid?
7. Has the presenter mastered the technology used to present aids prior to the actual presentation?
PLATFORM TECHNIQUES
1. Reading a presentation verbatim is deadly (OK, maybe deadly is an exaggeration, but terminally boring and an insult to your audience!) and will result in a low grade no matter how good the content may be. NOTE: One of the advantages of being in school is that you can practice and learn new skills without suffering serious consequences like losing a job. The business faculty will view your efforts to try a presentation with limited notes much more favorably than reading your material verbatim. This will apply even if you should stumble in your efforts. It is better to practice and master this skill now than wait until you have an important presentation on the job. Of course, working with limited notes does require that you practice beforehand.
2. Is the presenter poised and in control?
3. Are the presenter’s posture and movements appropriate?
4. Are the presenter’s gestures effective?
5. Does the presenter establish and maintain an effective relationship with the audience through eye contact, smiling, spontaneity, and talking to rather than through them?
6. Is the speaker animated and enthusiastic?
VOCAL TECHNIQUES
1. Is the presenter’s speech clear and distinct?
2. Do the voice pitch and quality enhance the presentation?
3. Is the presenter’s rate and intensity of speech acceptable?
APPEARANCE
1. Is the speaker clean and well groomed?
2. Is the speaker wearing professional business attire?
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