Any topic (writer’s choice)

    Each marketing team will select a product or service within their industry of choice and must create an online immersive marketing campaign. Immersive campaigns are IMC based and focused on experiential components. Your teams plan must include the following:

    A situational analysis
    Campaign overview
    A clear target market & forecasted market share
    Immersive experience map
    Campaign goals & evaluation methods
    Implementation plan
    Budget

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