Analyzing a Marketing Plan

Throughout this course, you have explored different elements of marketing and the types of information that are important to consider when developing a comprehensive marketing strategy. In your Praxis Paper, you completed an audit of a company and developed a systems view of the role of marketing. This week you will have the opportunity to combine all of this knowledge by analyzing an actual strategic marketing plan. Listed in your Resources are links to different marketing plans, each dealing with a campaign to increase tourism in a certain state in the U.S. Take a few moments to glance through each of the marketing plans listed.

After studying the resources for this week, reviewing the information in your Praxis Paper, and examining the marketing plans, select one of the marketing plans to analyze in greater details. Respond to the following:
What are the salient features of the plan?

What are strengths of the plan? What are the weaknesses?

How does the plan address establishing effective communication with the correct market segment?

Give several recommendations as to possible strategies to improve the overall marketing plan.

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