Analyze the specific marketplace situation in detail, including organizational strengths, weaknesses, environmental opportunities, and threats (SWOT analysis).

    Final Paper

    Develop a 12 page marketing plan (not including the title and reference pages, charts and/or graphs) for any product of your choice. Your marketing plan must:

    · Analyze the specific marketplace situation in detail, including organizational strengths, weaknesses, environmental opportunities, and threats (SWOT analysis).

    · Develop an organizational mission statement, and forecast performance goals using your situational analysis.

    · Design a marketing strategy based upon your objectives.

    · Create an appropriate integrated marketing mix, which will include your ability to effectively appeal to the specific market segments you will be targeting.

    · Develop a written summary and specific recommendations for the implementation of your plan.

    Writing the Final Paper
    The Final Paper:

    · Must be 12 double-spaced pages in length (not including the title and reference pages, charts and/or graphs) and formatted according to APA style as outlined in the Ashford Writing Center.

    · Must include a title page with the following:

    o Title of paper

    o Students name

    o Course name and number

    o Instructor’s name

    o Date submitted

    · Must begin with an introductory paragraph that has a succinct thesis statement.

    · Must address the topic of the paper with critical thought.

    · Must end with a conclusion that reaffirms your thesis.

    · Must use at least four scholarly sources from the Ashford University Library, in addition to the text.

    · Must document all sources in APA style as outlined in the Ashford Writing Center.

    · Must include a separate reference page, formatted according to APA style as outlined in the Ashford Writing Center.

     
     
     

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