Final Paper

Develop a 12 page marketing plan (not including the title and reference pages, charts and/or graphs) for any product of your choice. Your marketing plan must:

· Analyze the specific marketplace situation in detail, including organizational strengths, weaknesses, environmental opportunities, and threats (SWOT analysis).

· Develop an organizational mission statement, and forecast performance goals using your situational analysis.

· Design a marketing strategy based upon your objectives.

· Create an appropriate integrated marketing mix, which will include your ability to effectively appeal to the specific market segments you will be targeting.

· Develop a written summary and specific recommendations for the implementation of your plan.

Writing the Final Paper
The Final Paper:

· Must be 12 double-spaced pages in length (not including the title and reference pages, charts and/or graphs) and formatted according to APA style as outlined in the Ashford Writing Center.

· Must include a title page with the following:

o Title of paper

o Students name

o Course name and number

o Instructor’s name

o Date submitted

· Must begin with an introductory paragraph that has a succinct thesis statement.

· Must address the topic of the paper with critical thought.

· Must end with a conclusion that reaffirms your thesis.

· Must use at least four scholarly sources from the Ashford University Library, in addition to the text.

· Must document all sources in APA style as outlined in the Ashford Writing Center.

· Must include a separate reference page, formatted according to APA style as outlined in the Ashford Writing Center.