Amazon vs. Etsy

Amazon recently launched Handmade, a new marketplace for handmade goods. Etsy another e-commerce site was launched prior to Handmade also provide similar products. See article below

Chapter 5 discusses strategies used to create competitive advantage. Of the mentioned strategies which best describes Handmade and Etsy. Present your analysis in 450-500 words.

http://www.npr.org/sections/alltechconsidered/2015/10/08/446980229/amazon-takes-aim-at-etsy-with-a-new-craft-site-handmade

Paper must adhere to the following:
1. APA 6th Edition
2. Times New Roman font, double space
3. A minimum of three (3) references must be cited within the body of the paper
4. References must be from current trade journals, magazines and newspapers (within the last 5 years).
5. Paper must be submitted via Blackboard. I will NOT ACCEPT papers submitted late or via e-mail. Late paper MUST be pre-approved. See late policy outlined in the syllabus.
6. Papers with a Turnitin originality report of 50% or more will receive an automatic zero (0). An acceptable originality report without penalty is 25-30%.