ADVERTISING AND COMMUNICATION MESSAGES

a – Name an advertising campaign you believe was successful. What made this campaign successful? What was the target market?  What was the conscious message?  What was the subconscious message?  Based on your knowledge of Consumer Motivators, why do you think it worked?

b- Name an unsuccessful advertising campaign. What made this campaign unsuccessful? What was the target market?  What was the conscious message?  What was the subconscious message?  Based on your knowledge of Consumer Motivators, why do you think it did NOT work?