You will be submitting the Course Project Part 1 this week for grading. You can find what you need to complete this in the Course Project Overview page in the Introduction and Resources module. You will be graded based on the rubric below.

Criteria                                                                                                                                             

Introduction                                                  

In at least 200 words, explain what you found in this organization that most interests you and what the            opportunity for learning is from analyzing them. What are the three most intriguing elements associated with this case?

Ratings

10 pts Excellent
All elements included

8 pts Competent
Missing 1 element

7 pts Fair
Missing 2 elements

5 pts Poor
Missing 3 elements

0 pts Unacceptable
The paper does not address this competency.

= 10pts

Section A: Background/History

Briefly describe the company in the case analysis. What is its primary business? Who were the officers or key players described in the case study? If the case study company is currently in business, list the company’s current CEO, total sales, and profit or loss for the last year where data is available. Identify key events or phases in the company’s history. Describe the performance of this company in the industry (10 points). Exceeds 200 words (5 points)

Ratings

15 pts Excellent
All elements addressed

13 pts Competent
All but one element addressed

12 pts Fair
Some elements missing

10 pts Poor
Most elements missing

0 pts Unacceptable
All elements missing

=15 pts

Section B: Mission

Locate or estimate the mission of this organization. Analyze it using concepts from Chapter 1 of the textbook in 200 words or more (9 points). Include citations from your outside source (3 points) and the textbook, including page numbers (3 points).

Ratings

15 pts Excellent
All elements addressed

13 pts Competent
All but one element addressed

12 pts Fair
Some elements missing

10 pts Poor
Most elements missing

0 pts Unacceptable
All elements missing

= 15 pts

Section C: SWOT

Create a SWOT analysis using concepts from Chapter 2 of the textbook and an appropriate 2×2 matrix (9 points). Include citations from your outside source (3 points) and the textbook, including page numbers (3 points).

Ratings

15 pts Excellent
All elements addressed

13 pts Competent
All but one element addressed

12 pts Fair
Some elements missing

10 pts Poor
Most elements missing

0 pts Unacceptable
All elements missing

= 15 pts

Section D: Porter’s Five Forces

Analyze the organization’s industry using concepts from the textbook, addressing all five forces in 200 words or more (5 points). Include citations from your outside source (3 points) and the textbook, including page numbers (3 points).

Ratings

15 pts Excellent
All elements addressed

13 pts Competent
All but one element addressed

12 pts Fair
Some elements missing

10 pts Poor
Most elements missing

0 pts Unacceptable
All elements missing

= 15 pts

Paper/References

Use APA format with proper citations and sources.

Ratings

10 pts Excellent
All elements addressed

8 pts Competent
All but one element addressed

6 pts Fair
Some elements missing

4 pts Poor
Most elements missing

0 pts Unacceptable
All elements missing

= 10 pts

Total Points: 80