Develop a competitive compensation, benefits, and incentive program for a large marketing firm in New York City.  The board of directors wants the firm to be the primer marketing firm in the city.  The marketing firm experiences several firms competing for the same employees.  The average age of employees is 35 years old.  Ensure your compensation, benefits, and incentive program will cater to most employees in the agency.  Discuss how equity theory will be considered and the factors incorporated into the plan.

Length: 5-7 pages, not including title and reference pages

References: Include a minimum of five scholarly resources.

Your paper should demonstrate thoughtful consideration of the ideas and concepts presented in the course by providing new thoughts and insights relating directly to this topic. Your response should reflect graduate-level writing and APA standards.