Please respond to the following:

• As a social media manager, you will need to know which platform(s) will benefit your company. Analyze LinkedIn and YouTube. For each platform, examine items such as which consumer segments are using each platform, the type of products that should be used on each platform, the type of company that should use each platform, and the type of advertising message, etc. Justify your response.
• Analyze whether or not LinkedIn and YouTube would benefit your chosen company. Why do you think your chosen platform is the best for your business? Provide justification and rationale for your response.