In this essay, you will analyze a social media platform of a company that you would like to work for someday. You will then email your essay to a representative of that company. The purpose in writing this essay is to demonstrate your understanding of how professionals use social media in the real world and then draw some conclusions from the actual social media content using the rhetorical skill of analysis.

How to Organize Your Essay:
(1) a short introduction in which you introduce yourself and build your ethos;
(2) a brief explanation of their social media platform you chose to analyze and why;
(3) some paragraphs in which you analyze how effectively the company is using this social media platform through specific examples;
(4) some paragraphs in which you briefly analyze the social media output of 1-2 competitors to see how they measure up to your company;
(5) some paragraphs in which you conclude your essay by making recommendations about how your company could use the social media platform differently/better.

So, Why Do I Have to Send My Paper to Somebody Via Email? To have a real audience, as you will when you write in the real world. In order to write for your particular audience, you will need to put yourself in your reader’s position and understand what he or she values.

What about Sources?: Your sources for this essay will be primary; in other words, you will use the actual social media postings from your company as evidence to support your analysis and your recommendations. You might also compare their social media output with the output of rival companies. DO NOT use secondary sources.