Topic: propose a promotional campaign designed to attract a new market for Canterbury Tales

Order Description
The report should:
-Briefly introduce both the company and explain the tourism products offered.(dont change the product )
-Use segmentation techniques to identify the key markets targeted by the business.(explain from theory what segmentation is then apply )
-Suggest a new market which could be targeted by the business.(not more of the same market/ write chatacteristic of new market age,behaviour)
-Select and explain three different promotional activities which could be used to attract this new segment (specify in percentage how many customers is it going to bring)
-Provide an approximation of the costs for your proposal in one paragraph (also use a table, – keep promotional campain in scale for business, a realistic amount in relation to the budget currently used for marketing)
-Report style of writing: using headings,subheadings,bullet points
-Introduction and product-around 500 words
-Do not provide marketing plan/swot/pest
-Do not write what they are doing wrong
-The aim of report is to propose a promotional campaign