Strategic IS Planning

Paper details:
Proposal of implementing solar-electric buses in singapore and the use of wireless inductive charging technology as charging stations (see attach file – solar electric bus.pdf) Business Plan (please refer attach file – business plan.docx) You have been awarded a million dollar contract which will fund the development of the project for a soft launch 12 months from now, plus funding the trial run of the system for the subsequent 2 years. You had SGD120K paid-up capital (10K from VaSCo, 10K from your parents, 50K from Spring, 50K from an angel investor) before you submitted your bid for the project. In- line (and actually as part of the condition of) with the award. Upon awarded the contract in CA1, you have received another capital injection of SGD250K from Spring Singapore plus SGD120K from further angel investment. With a healthy cash flow and balance sheet, and now having secured a highly valuable customer reference, while your immediate priority is your deliverables for your most important customer, you begin to contemplate on the next phase of expansion of your start-up. Draft a strategy business plan for the next 3-5 years, that will take your start-up to a greater height. Your plan may be aggressive but pragmatic, targeting dual-digit growth to double your current size in annual turnover and/or number of employees in several years. You could also be even more aggressive, developing new products or new territories, seeking fresh investment, or M&A opportunities. You may make reasonable assumptions concerning the nature of your current project in terms of the nature of innovation and the product/service offerings.

Energy management and Bus system
Introduction
Singapore
depends mostly on non
–
renewable and fossil fuel energy to power its transportation
systems like buses and trains. These transportation systems consume up to one third of its
energy supply, and releas
e enormous quantities of pollutants and greenhouse gases.
i
According to the research, the transportation system in Singapore accounts for about 20 per
cent of total carbon emissions in Singapore, just behind commercial and industry at about 30
per cent. I
n addition, when compared to other densely populated cities around the world,
Singapore ranks among the top three, in terms of emissions per capita, for carbon monoxide,
nitrogen dioxide and sulphuric dioxide.
ii
With already 4,200 public buses on the
road, with
SBS Transit putting another 1,000 buses into
o
peration from 2013 to 2015, the gas
pollution and
energy consumption is poised to get worse.
Hence, like many other heavily populated cities
around the world, it is important to set up a
sustainabl
e transport system that uses minimal
energy resources and is as free from harmful
emissions as possible
, such as using solar energy
.
Renewable Energy
—-
Solar energy:
In Singapore, the renewable ener
g
y options are limited. There
are no hydro resources
,
the
wind spe
eds and mean tidal range are low, and geothermal energy is n
ot economically viable.
However
, Being in the tropical
Sun Belt
, Singapore enjoys an average annual solar
irradiance
of
1.150 kWh/m2/year.
iii
Solar energy remains the most viable renew
able energy option for
Singapore. The crucial point is how to take advantage of the
solar
energy in a commercially
viable way.
Singapore is well positioned within the Asian Sunbelt, which receives about 50 per cent more
radiation than temperate regions su
ch as Japan or Germany, both major hubs for solar
technology today.
Singapore is already a major semiconductor hub, offering all
–
around
capabilities drawn from its precision engineering and chemicals industries
.
iv
All of these can be efficiently applied to
the solar and wider clean energy industry.
Implementation Strategy
Architectur
al design
!
D
esign concept
Singapore buses can be transformed into
Solar Electric
Bus (
Tindo bus)
. It is a
greener transportation infrastructure
.
Solar Electric buses can operat
e in busy streets
and residential neighborhoods in a clean and quiet manner, which makes them very
popular with both passengers and the public.
To differentiate this solar electric bus from other general solar
–
based bus, the bus
receives electric power fro
m solar panel located on the city’s main bus stations rather
than bus itself.
(
This
concept has
been adapted and deployed in
Adelaide’s Tindo
bus
v
in Australia.
Tindo bus can save over 70,000kg of carbon and 14,000 liters of
diesel fuel in its first year a
lone.
)
Tindo Bus

Part I. Business Expansion. (17½ Marks) Following what you have proposed in CA1, You have been awarded a million dollar contract which will fund the development of the project for a soft launch 12 months from now, plus funding the trial run of the system for the subsequent 2 years. You had SGD120K paid-up capital (10K from VaSCo, 10K from your parents, 50K from Spring, 50K from an angel investor) before you submitted your bid for the project. Inline (and actually as part of the condition of) with the award. Upon awarded the contract in CA1, you have received another capital injection of SGD250K from Spring Singapore plus SGD120K from further angel investment. With a healthy cash flow and balance sheet, and now having secured a highly valuable customer reference, while your immediate priority is your deliverables for your most important customer, you begin to contemplate on the next phase of expansion of your start-up. Draft a strategy business plan for the next 3-5 years, that will take your start-up to a greater height. Your plan may be aggressive but pragmatic, targeting dual-digit growth to double your current size in annual turnover and/or number of employees in several years. You could also be even more aggressive, developing new products or new territories, seeking fresh investment, or M&A opportunities. You may make reasonable assumptions concerning the nature of your current project in terms of the nature of innovation and the product/service offerings.
Part 2. Job Application. (6 Marks) Your start-up in Scenario 1 didn’t turn out too well. About mid-point into the new 3-5 year plan, 2 things happened: [1] A client went into liquidation just before one of the major payment to you was due and you could not recover any significant amount from the proceedings; [2] Another major project you have undertaken, the system you have developed could not pass the User-Acceptance Test as it has been unreliable. After months of trouble shooting it was discovered that it was due to a bug in the programming interface that came with the DBMS tool you have selected for the project. The vendor was finally called upon to help in fixing the bug, and their product development lab in North America was involved. Unfortunately the whole process has taken way too long and your customer was unable to launch the system coinciding with their major product launch. The penalty clauses in the contract were invoked. You have decided to wind-down the company and plan to find a job. A recent start-up in the similar space that you were operating has just obtained a new round of funding, with a SGD10million capital injection. They are hiring a COO, CTO or Business Director, and you think it might be a good fit for you. You decide which position you wish to go for.

SUBMISSION DETAILS.
Part I could be either of the following.?a. PPT-type Slides. Not more than 38 slides excluding title, TOC and reference slides.?b. Text-based Document. Not more than 8 A4 pages, excluding title slide and references/appendices)
Part II:?Text-based document. 1 or 2 A4 pages excluding your CV. CV can be optional if you prefer not to submit; If you do, it should not be more than 5 pages.
IMPORTANT: Part I and Part II should be combined into a single PDF document.